Private brands set to claim nearly 30% of South Africa’s FMCG sales
While barriers to private brand adoption in discretionary categories are eroding, other categories remain national-brand dominant. South Africa’s FMCG landscape ...
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Tag: Trade Intelligence
In tough times, retailers must become ‘masters of the local’
Retailers account for some 44% of newspaper advertising revenue, according to Nielsen’s Ad Dynamix report for the 12 months ending ...
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