Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media agency said recently. Do South African agency executives agree? Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, while marketing professionals deal with brand values i... Read more
Can the Sunday Times be trusted after everything it did just three years ago? The answer is a resounding yes, says its editor. Read more
PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways. Read more
The thing is, consumers in every single socio-economic grouping actually trust advertising. Yes they do. Oh yes, you do – you just like to think you don’t. Read more
