As we venture into a new decade full of unknowns, we look back on the trends that have dominated the industry over the past year, and those that are set to continue into the '20s. Read more
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. Read more
A couple of months ago research was released that showed more than 51% of South Africans did not trust the news. The thought occurred to me recently that perhaps it was not the news they don... Read more
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing confidence. Read more
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media agency said recently. Do South African agency executives agree? Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
