A couple of months ago research was released that showed more than 51% of South Africans did not trust the news. The thought occurred to me recently that perhaps it was not the news they don... Read more
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing confidence. Read more
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media agency said recently. Do South African agency executives agree? Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, while marketing professionals deal with brand values i... Read more
Can the Sunday Times be trusted after everything it did just three years ago? The answer is a resounding yes, says its editor. Read more
