Tag: TV advertising

Ninety-five percent of South Africans are still watching live TV, of which 21% watch more than five hours per day. ...

The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it ...

Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive ...

As a stand-alone, television wins the argument for reach and efficiency – retaining its status as the most consistently robust ...

Frankly, proposing an increase in licence fees is nothing more than grabbing at straws in an environment devoid of strategic ...

Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was ...