Tag: TV advertising

Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV).

Ninety-five percent of South Africans are still watching live TV, of which 21% watch more than five hours per day. ...

The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it ...

Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive ...

As a stand-alone, television wins the argument for reach and efficiency – retaining its status as the most consistently robust ...

Frankly, proposing an increase in licence fees is nothing more than grabbing at straws in an environment devoid of strategic ...