Tag: TV advertising

With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, ...

TV has certainly been resilient in the face of decades of digitisation of the media world. It also has some ...

I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. ...

Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time ...

For the most part, digital-born approaches can only make the TV ad world better.

Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV).