Platform-driven TV advertising is mainstreaming, finally
Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was ...
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Tag: TV advertising
The message is now the medium
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers ...
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Why we still need the TV upfronts in 2019
It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data ...
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World of Media: BBC and ITV join forces to launch streaming service, OMD named global media agency of 2019, launch of Facebook Showcase
The Media Online's weekly round-up of need-to-know global media stories.
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Why TV ad people should learn digital skills – now
I believe people need to confront impending realities no matter how scary they are... and prepare for an inevitable future ...
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At least 50% of TV ad jobs will be gone in five years
Those who survive in TV ad biz will be proactive and bring change on themselves before it’s foisted on them.
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