Tag: TV advertising

Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep ...

Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers.

If the SABC had not existed but a need for what we now call public broadcasting did exist, would we ...

The explosion of ads across multiple screens and platforms will slow down and then actually reverse over the next five ...

'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.

Will the TV industry start moving away from its myopic focus on demographic TV ad buying, adding audience base into ...