Tag: TV advertising

The old 'Keep It Simple Stupid', or 'KISS', adage still most certainly applies to TV advertising and in fact pretty ...

What makes a brilliant South African TV ad? It has to be relatable, authentic and creative. But most importantly, it ...

Finding the most efficient way to ‘advertise’ these days is challenging. It does, however, start with an important first step, ...

Is the 30-second television commercial still a valid form of advertising? Not for the upper socio-economic consumers.

The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad ...

Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control... ...