TV planning and buying needs a reset: Spend 5% of TV budgets on audience-based delivery
Will the TV industry start moving away from its myopic focus on demographic TV ad buying, adding audience base into ...
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Tag: TV advertising
KISS! That should be the rule for TV ads
The old 'Keep It Simple Stupid', or 'KISS', adage still most certainly applies to TV advertising and in fact pretty ...
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How much does it cost to make a TV ad? How long is a piece of string…
What makes a brilliant South African TV ad? It has to be relatable, authentic and creative. But most importantly, it ...
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First step: Stop using the word ‘advertising’
Finding the most efficient way to ‘advertise’ these days is challenging. It does, however, start with an important first step, ...
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TV commercials are the great mystery of today’s media world
Is the 30-second television commercial still a valid form of advertising? Not for the upper socio-economic consumers.
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The Granddaddy of all ad buys: The transformation of the Super Bowl ad experience
The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad ...
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