Tag: TV advertising

Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now ...

Anyone who wants to survive and thrive in the TV world is going to have to throw away old notions ...

Mobile will dominate how TV advertising is targeted, measured and optimised well before it dominates TV in share of ad ...

Understanding of the relevance of traditional media and how digital dovetails to improve ROI is a vital skill in today's ...

The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...

While digital growth in South Africa is now all pervasive, TV remains the ultimate reach builder. Attending the Future of ...