Does TV advertising have a future in South Africa?
While digital growth in South Africa is now all pervasive, TV remains the ultimate reach builder. Attending the Future of ...
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Tag: TV advertising
What does the ad industry know?
One of my friends, who is an extreme early riser, brightened my morning coffee by sharing Bob Hoffman’s latest newsletter ...
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Almost 60% of all TV spend in South Africa this year has been wasted
Despite ferocious tales and innuendos of TV advertising 'dying', the truth is that TV advertising continues to dominate media budgets ...
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A healthy advertising collaboration that has grown two businesses
The success story of Fruit and Veg City and Food Lover's Market is the story of Hamiltons advertising as the ...
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SA’s TV and electronic media sector: What an awful mess
A recent Supreme Court of Appeal decision that pitted e.tv and others against MultiChoice and the SABC on the issue ...
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Branding with a purpose
Why do so many in our business see brand advertising as mutually exclusive to sales-measured marketing? Peter Drucker certainly wouldn’t. ...
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