What does the ad industry know?
One of my friends, who is an extreme early riser, brightened my morning coffee by sharing Bob Hoffman’s latest newsletter ...
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Tag: TV advertising
Almost 60% of all TV spend in South Africa this year has been wasted
Despite ferocious tales and innuendos of TV advertising 'dying', the truth is that TV advertising continues to dominate media budgets ...
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A healthy advertising collaboration that has grown two businesses
The success story of Fruit and Veg City and Food Lover's Market is the story of Hamiltons advertising as the ...
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SA’s TV and electronic media sector: What an awful mess
A recent Supreme Court of Appeal decision that pitted e.tv and others against MultiChoice and the SABC on the issue ...
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Branding with a purpose
Why do so many in our business see brand advertising as mutually exclusive to sales-measured marketing? Peter Drucker certainly wouldn’t. ...
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It’s time to connect TV and social advertising at the hip
I recently spent time at Re:Think, the Advertising Research Foundation’s annual conference on the latest developments and innovations in advertising and ...
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