Agencies have undervalued themselves for too long, need to see their true worth
New Vizeum JHB MD Byron John sees the media agency space rapidly evolving, and is calling for agencies to quantify ...
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Tag: value
Agencies must stop acting like they have battered housewife syndrome – Celia Collins
On the back of her win of this year’s MOST Awards Media Agency Legend Award, we sat down with Celia ...
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Prime time news by the numbers
Does prime-time television news these days continue to attract vast viewership numbers and does it still hold weight for advertisers?
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The PR value conundrum: What does value look like?
Value can mean many things and it is often difficult to measure the value of a service. However, when it ...
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Is your brand geared to weather the recessionary times storm?
Turbulence. It’s a word that’s on everyone’s lips at the moment - from the highest rated economists, to businesses of ...
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