What’s up, doc? Doctors vs. DJs
There are several lessons DJs could learn from doctors and it has very little to do with bedside manner.
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Tag: value
Investing in sport is still good business for big companies (and vital for fans too)
The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not ...
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Private label vs premium: Double-edged demand from South African consumers
With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard ...
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Adding value, not noise, is the future of digital marketing
The less intrusive you are as a business, the higher your chances will be of building a strong community around ...
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On the record: Repetitive 24 hour news outrun by social media
Having endured 24-hour British news over the holidays, Michael Bratt is of the opinion its format needs to be revisited, ...
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The naked truth: What CEOs really think of marketers
The Marketing Association of South Africa (MASA) has embarked on new research to find out what CEOs really think of ...
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