In the past week, much has been made in the media press of shifts in the pattern of media investment in Mzansi based largely on the Nielsen WizzAd+ database. But Nielsen WizzAd+ effectively... Read more
There are several lessons DJs could learn from doctors and it has very little to do with bedside manner. Read more
The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not over for sport sponsorship. In fact, our study indicates it could... Read more
With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them. Read more
The less intrusive you are as a business, the higher your chances will be of building a strong community around your brand, generating new leads, and improving conversions. Read more
Having endured 24-hour British news over the holidays, Michael Bratt is of the opinion its format needs to be revisited, mostly due to the speed and power of social media’s positioning. Read more
