The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not over for sport sponsorship. In fact, our study indicates it could... Read more
With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them. Read more
The less intrusive you are as a business, the higher your chances will be of building a strong community around your brand, generating new leads, and improving conversions. Read more
Having endured 24-hour British news over the holidays, Michael Bratt is of the opinion its format needs to be revisited, mostly due to the speed and power of social media’s positioning. Read more
The Marketing Association of South Africa (MASA) has embarked on new research to find out what CEOs really think of CMOs, marketing and marketers. Read more
New Vizeum JHB MD Byron John sees the media agency space rapidly evolving, and is calling for agencies to quantify their true value more. Read more
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