Do you know your Gen X from your Gen Z? Here’s a handy fact sheet
A lot of what we think we know about Boomers, Gen X, Millennials and Gen Z is based on opinions, ...
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Tag: Viacom
Impressions, shares and engagements just don’t matter (with pics and video)
While your digital marketing campaign may have generated huge numbers of impressions, shares and engagements, what are they actually worth?
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Our cruel, crazy, beautiful world increases resilience and connectedness
Consumer insights are the lifeblood of brands wanting to connect with people in an authentic manner. New global research by ...
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The youth: Unapologetic, unfiltered, restless and aspirational
Viacom has revealed insights from three international research pieces, with an African twist, that explored trends in preschoolers, youth and young ...
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Media Moves: BusinessLIVE launches, Burson-Marsteller adds branded strategic partnerships in Africa
The Media Online's weekly round up of who’s doing what in the media. BusinessLIVE launches as SA’s leading portal for ...
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Media Moves… TheMediaOnline's weekly round up. Monde Twala Joins Viacom International Media Networks Africa. The SpaceStation appoints Yvette Jones to ...
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