11 tips for producing shareable content
PRESS OFFICE: Shareable social media content is probably the most valuable data any company can have. It means that the ...
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Tag: video
Iceland Christmas ad: banned, but it will help 2018 go down as the year of ‘corporate caring’
A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to ...
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Attention economy: Facebook delivers traffic but no money for news media
The bottom line is there is no data yet to verify how well news publishers manage to convert social media ...
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Vusi Thembekwayo: ‘They don’t have a long-term strategy because there isn’t a long-term in today’s world’
Brands need to step away from their strategy and listen to what their consumers want, which should be based on ...
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Reaching radio stations across South Africa with non-traditional advertising
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies ...
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Agencies must stop acting like they have battered housewife syndrome – Celia Collins
On the back of her win of this year’s MOST Awards Media Agency Legend Award, we sat down with Celia ...
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