There’s something seemingly novel about a song from South Africa going viral to the extent that the 2019 house music song Jerusalema has done in 2020. Read more
Twenty-eight commercials were tracked in the run up to the big game, and during and after it, and released some fascinating insights into the viral life of Super Bowl ads online. Read more
Virality. This is the single most overused and meaningless term in digital marketing today. With virality, content is being shared by a great mass of people — which can happen either... Read more
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