Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre that’s evolving in fascinating... Read more
A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media consumption usage and psyche of teenagers. Read more
The Media Online’s weekly round up of people, account and business moves in media. As South Africa entered lockdown, businesses closed across the country. But the media will continue to do i... Read more
The Media Online's weekly round up of people, account and business moves in media. Read more
With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
World of Media, The Media Online’s weekly wrap of need-to-know global media news. Read more
