In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. But, everything you know about digital reach is wrong... Read more
Wavemaker has won the R300 million Tiger Brands account for South Africa as well as Nigeria, South Sudan, Angola, Mozambique, Zambia, Malawi, Kenya, Ghana, and Botswana. Read more
With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
A major lesson learned climbing the ranks in the advertising industry is that diversity cannot be achieved or measured in numbers; we need to do much better than that, wherever we are in the... Read more
Wavemaker has developed and launched a news operating system that "seamlessly pulls together different data points and integrates them with other systems". Read more
Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre that’s evolving in fascinating... Read more
