With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
A major lesson learned climbing the ranks in the advertising industry is that diversity cannot be achieved or measured in numbers; we need to do much better than that, wherever we are in the... Read more
Wavemaker has developed and launched a news operating system that "seamlessly pulls together different data points and integrates them with other systems". Read more
Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre that’s evolving in fascinating... Read more
A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media consumption usage and psyche of teenagers. Read more
The Media Online’s weekly round up of people, account and business moves in media. As South Africa entered lockdown, businesses closed across the country. But the media will continue to do i... Read more
