The human connection: does the art of media planning need to be revived?
With data and automation playing a key role in modern media agencies, has media planning lost its human connection?
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Tag: Wayne Bishop
Shoddy attendance at media owner events worries agency heads
Millions are wasted annually by media agency 'no-shows' at media owner events. What are some of the solutions to this ...
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Pitch perfect: What does it take for media agencies to win big accounts?
What does it take for agencies to win big media accounts with clients? Is there a secret formula or strategy? ...
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Raising sponsorship not for sissies: The money behind media and advertising events
Raising sponsorship for media awards and events is not for sissies. For sponsors, the opportunity to engage with audiences, agencies ...
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Advertising with an agenda: Is SA ready for ‘hackvertising’?
Three brand gurus talk branded content, and how to get it just right.
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The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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