[PRESS OFFICE] In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during winter. The reason? TikTok. Read more
Influencer marketing is a buzzword at the moment, with seemingly every brand wanting to utilise it. But what happens when it goes wrong? Read more
Nfinity Media has added to its growing business assets, purchasing the license to the influencer marketing platform, Webfluential, for South Africa. Read more
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media? Read more
Media Moves: Herman Lensing takes charge at SARIE KOS. Chris Kabwato takes over as executive director of Sanef. Endemol Shine Africa appoints Helga Palmer as the new MD. Kagiso Media strengt... Read more
Media Moves… TheMediaOnline’s weekly round up. Digital Authority appointed as new head of analytics and insights at MEC. Lindelani Buthelezi new deputy editor of Isolezwe titles. Afric... Read more
