Ten trends shaping the future of digital out-of-home
From smarter targeting to greener tech, this year’s WOO Congress made one thing clear – the way brands use digital ...
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Tag: World Out of Home Organization
WOO Congress: Global insights, local leadership
With over 600 delegates from 58 countries gathered in the vibrant heart of Mexico City, last week’s World Out of ...
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Media Moves: Business Day makes ‘bold and eye-catching statement’, Carni Wilkens appointed chief growth officer at dentsu SA, OMO links with Caster Semenya & the Springboks
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Business Day ...
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Preparing for an omnichannel world
When I was invited to speak at the World Out of Home Organisation’s (WOO) first Regional Forum in Africa, in ...
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WOO Africa Forum: Out of home is back on track
Global out of home revenue looks set to exceed 2022's $36.8 billion, a full recovery from the pandemic, with six ...
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WOO Africa Forum: Measure what matters
Ocean Outdoor Group CEO Tim Bleakley put measurement under the spotlight at the World Out of Home Organization Forum in South ...
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