Announcing all the brand finalists in the 17th annual Sunday Times GenNext Awards
Ten brands are in the running for the prestigious title of Overall Coolest Brand at the 17th Sunday Times GenNext ...
Read moreDetails
Tag: youth brands
‘A generation of me, me, me’
Hearing research results at the Youth Marketing Conference made me think the crustier members of my peer group should cut ...
Read moreDetails
Coolest brands: What SA’s next generation find on-trend and aspirational
Now in its 14th year, the Sunday Times Generation Next Youth survey is considered the leading barometer of what South ...
Read moreDetails
Insights into Kasinomics and Kerinomics
Cybertorial* Ask Afrika recently held its Kasi Star Brands and Youth Brands conference exploring the profile of, and trends within, these ...
Read moreDetails
Ask Afrika explores the power of Kasi and youth markets
Cybertorial* Market research company Ask Afrika recently held its Kasi Star Brands and Youth Brands conference at Zonki Shebeen on ...
Read moreDetails
Youth life stages = different values and attitudes to brands
Each life stage within the youth market is associated with different values and attitudes towards brands. The youth, according to ...
Read moreDetails
