Targeting and engaging with the New Consumer (With pics)
CYBERTORIAL* The New Consumer prioritises progress and development, and seeks this through new experiences and wealth gain. In order for ...
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Tag: youth
The youth: Unapologetic, unfiltered, restless and aspirational
Viacom has revealed insights from three international research pieces, with an African twist, that explored trends in preschoolers, youth and young ...
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Spirit of activism: The changing African youth market
The African youth market is bursting with potential. But marketers need to understand that this space is evolving as its ...
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The race picture in 2016
Years ago, LSMs were an attempt to get away from broad racial demographics. Now class shifts can be measured with ...
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Briefly… Tech-savvy youth still read local newspapers
Generation Y and Z, the millennials and post-millennials are much more tech-savvy on the whole than their predecessors and have ...
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Youth will have its day
Youth will have its day… officially it’s 16 June. But the kids deserve more than 24 hours of fame. They’re ...
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