TikTok is very different from anything that’s gone before and if brands want to benefit from it, brand owners and managers must start making serious marketing decisions on how to take advant... Read more
If radio doesn’t find how to interact with Generation Z on the platforms, gadgets, and channels that interest them, the industry will lose a whole generation, and also the ones that will fol... Read more
Having shared their insights and suggestions, three youngsters walked away as winners in the Next Generation Circle’s design thinking competition. Read more
Elusive Newzroom Afrika hosted its very first trade marketing roadshow, providing insights into the value of its platform and audience. Read more
Teenagers still face the same age-old pressures, but also a host of new ones with the proliferation of digital platforms. Read more
