Media Moves… TheMediaOnline’s weekly round up. Algoa FM adapts weekend line-up to meet audience needs. Staff Promotion at marcusbrewster. tvplus magazine announces new deputy editor. SAIL crowns C.S.A. for L’Ormarins Queen’s Plate 2013. Conversation LAB makes more waves with Tripper Sports new business win. Mustard Marketing & FIVESTAR PR appointed to re-brand The Culinary Academy. G&G partners with Samsung for New Year link up. A ‘unique formula’ for Adcock Ingram. Nomination for the ACA 2013 Board Directors now open – 65th Annual AGM. OPR Johannesburg’s MD named 2012 Ogilvy Giant. O’Keeffe & Swartz flies South Africa’s flag high at Global Contact Centre World Awards. All the moves in media.
Who’s moved where
Algoa FM adapts weekend line-up to meet audience needs
Algoa FM DJs have been shifted to new weekend time-slots following analysis of audience likes and wants.
“We make it a priority to invest in extensive research so that we can address the ever-changing needs and preferences of our target audience and clients. In doing so, we also meet the interests of our presenters to continue growing and evolving our brand,” says Algoa FM managing director, Dave Tiltmann.
“It has been decided to refresh the DJ line-up following intensive analysis of in-depth research we conducted. This includes focus groups, our recent brand audit and RAMS (Radio Audience Measurement Survey) figures,” adds Algoa FM operations director Alfie Jay.
“The need for the station to refresh and adapt its line-up persisted as a common thread amidst these sources,” he says.
According to Jay, research was piloted across the station’s footprint including respondents from Eastern and Southern Cape. The consequent changes to the line-up are scheduled to take effect on 1 December.
The changes to the line-up are:
Wayne Hart will present the Algoa FM Top 30 on Saturday mornings, followed by husband and wife team Mio and Queenie Khondleka presenting Saturday lunch.
Briony Sparg will remain in her Saturday afternoon slot with Gordon Graham broadcasting “live” from the Algoa FM studio in East London between 7 and 10pm.
On Sundays, the morning will begin with Charl Leslie serving up breakfast, followed by Lance Du Plessis in the mid-morning classics hot seat.
Tove Kane will present Sunday lunch followed by Briony Sparg and Viv Bozack between 7 and 10pm. The other change to the line-up sees Charl Leslie and Queenie swopping their weekday time-slots.
“The presenters who’ve been selected to fill these time slots best reflect the lifestyle of our weekend audience. We are confident our listeners will enjoy the changes and that the station will benefit from increased interest and subsequent audience growth,” says Jay.
Staff promotion at marcusbrewster
Jeanri-Tine van Zyl has been promoted to Senior Account Manager at managed communication services agency marcusbrewster. As part of her portfolio, she oversees all social media activity and digital integration for the award-winning firm’s PR clients.
“Our ‘PR and Beyond’ approach necessitates a new kind of employee” says company chairman, Marcus Brewster. “Although there is a place for the traditional PR skill set, the market’s moving goalposts in terms of both technology and client demand oblige us to put forward a differently qualified consultant than what would have been expected even a year ago. In Jeanri-Tine we have identified and developed just such an individual to represent the best of what new economy communications offers.
Fluent in three languages, Van Zyl completed a BA (Media Studies) from UFS, a B.Phil (Journalism) from US and an M.SocSc (International Relations) from UCT before becoming a journalist and web editor in 2008/9 involving online video editing, blogging and SEO responsibilities . In her spare time, Jeanri-Tine is a well known presence, freelance writer and judge in the wine industry.
tvplus magazine announces new deputy editor
tvplus magazine has announced Jared Orlin as new deputy editor of Media24’s entertainment title. Orlin brings his vast wealth of celebrity and entertainment expertise to tvplus, which includes more than a decade’s worth of experience writing and editing for magazines.
“Ink definitely runs through my veins,” Orline says. “I’m enthralled by the process of putting a magazine together – from briefing the journalists to signing off the cover on deadline day. I’m looking forward to bringing that to tvplus, a magazine I’ve been buying for many years.”
Lucia Swart-Walters, editor or tvplus, says she is sure Orlin will not only be a great contribution to the team, but will also assist in steering the magazine in the new diction it took since she took over. “We welcome Jared as part of the tvplus family with open arms. He is a complete TV fanatic and knows local and international shows inside out.”
Orlin’s career milestones include entertainment editor of YOU magazine, a position he held for over four years, as well as sub editor at People magazine and PR Specialist for national commercial hit radio station 5FM. Orlin also hosts his own celebrity-themed radio show The A-List on digital radio station 2OceansVibe Radio and gives regular celebrity commentary on e.tv’s breakfast show Sunrise.
Who’s won what
SAIL crowns C.S.A. for L’Ormarins Queen’s Plate 2013
Communication Services Africa, the communication strategist division of Celebrity Services Africa (C.S.A.), has been appointed by SAIL Event Promoters on behalf of the L’Ormarins Queen’s Plate as the PR & Communications agency of record for the 152nd L’Ormarins Queen’s Plate at Kenilworth Race Course taking place on 12 January 2013.
The L’Ormarin’s Queen’s Plate, first hosted in honour of Queen Victoria in 1861, celebrates equestrian excellence and a prestigious celebration of cultural flair across art, style and lifestyle that also include the largest collection of modern and vintage cars in the Franschhoek Motor Museum as well as the ancient winemaking skills displayed in Antonij Rupert Wines.
“We are delighted to be partnering with CSA’s communication strategic Division on this event and believe that they will exceed the brand and event objectives for the L’Ormarins Queens Plate,” Michelle van Eyden, director of SAIL.
Conversation LAB makes more waves with Tripper Sports
Digital agency, Conversation LAB has picked up their fourth piece of business in three months with Tripper Sports joining the stable. A long-established brand of outdoor sports gear, Tripper is particularly well known in the paddling community in South Africa and abroad. Conversation LAB will focus on leveraging the brand across various digital platforms, to engage continuously with a targeted community of outdoor sports people. A strong digital presence will not only take Tripper products to a wider audience but also allow the brand to connect paddlers around the world, and gather insights for product development from users.
“Tripper is very excited to be entering the digital space with Conversation LAB. We enjoy listening to our customers and this will help us do so on an on-going basis, and not just at races or events,” says Gordon Tripp, co-founder of the company.
Mustard Marketing & FIVESTAR PR appointed to re-brand The Culinary Academy
The Culinary Academy (TCA) has appointed Mustard Marketing and FIVESTAR PR to lead its rebranding campaign in 2013. Mustard will design and develop the new corporate identity, website and mobi-site, and manage its social media activities strategy, while FIVESTAR PR will drive the company’s strategic media and communications strategy to raise the public profile of the Academy as the finest hospitality training campus on the continent.
The Culinary Academy has been teaching the country’s most promising young culinary and hospitality talent for the past 15 years, and its graduates hold some of the most sought after jobs in the industry. It’s Grande Diploma in Good Food, Fine Wine and Hospitality Management is an innovative, practical and versatile qualification, offering much more than the traditional chef’s diploma. In 2014, the curriculum will be extended into a 3-year full time programme with the migration of students being facilitated from 2013.
G&G partners with Samsung for New Year link up
G&G Productions has announced that Samsung Electronics South Africa has come on board as presenting partner for this year’s New Years Eve Live City Linkup featuring iconic UK DJ, Pete Tong – ‘the undisputed global ambassador of electronic music’.
The New Years Eve Samsung Galaxy Experience Live City Link Up is an extraordinary concept that sees Pete Tong kicking off festivities at the famous Ballito NYE street party and then heading to Cape Town on a private jet where he will be welcoming in 2013 at the V&A Waterfront Rooftop Party. Fans can follow the world-famous DJ via a live broadcast as he and 5FM’s Gareth Cliff jet between both cities.
“As this is such a differentiated event, our aim was to find a brand partner that was not only looking for a sponsorship platform for reach and engagement, but one that echoes the ethos of this event property,” says comments Gareth Devore, marketing director of G&G Productions.
A ‘unique formula’ for Adcock Ingram
Adcock Ingram has signed up with Billads Bill Folder Advertising to generate awareness around its Unique Formulations supplement range, and to encourage consumers to find out which unique supplement is right for them by using the iamunique.mobi two minute supplement advisor.
Who’s making moves
Content creators Spitfire Films opens in Johannesburg
Spitfire Films is a new creative content studio that opened its doors in Johannesburg in October. Founded by AK The Director, the studio’s first project was that of shooting on location in the Amazon for Investec’s new television commercial.
Together with director Nic Hester and producer Liesl Karpinski, AK hopes to take Spitfire Films to new heights. “Our team is motivated, has savvy, a can-do attitude as well as a balanced skill-set.”
With accolades which include that of being a finalist at both DA&D as well as Cannes in the past, AK has worked on brands such as Coca-Cola, Adidas, BMW and National Geographic, to mention but a few. “At Spitfire Films we are passionate about all formats of filmmaking and look forward to take on innovative and engaging visual projects that will result in marvellous content,” he concludes.
Nomination for the ACA 2013 Board Directors now open – 65th Annual AGM
The Association for Communication and Advertising (ACA) that is the recognised industry body of the advertising and communications sector of South Africa, is calling on its members to submit nominations for election to the 2013 Board of Directors. Twenty two individuals, including a Cape Town representative and a Durban representative, are elected to the ACA Board. Members are required to submit names of suitable individuals by no later than 12H00 on the 23 November 2012.
The new Board will be constituted at the 65th Annual General Meeting at 15H00 on the 4 December 2012. Members are invited to attend the AGM or submit a proxy in their absence.
In keeping with annual tradition, this year, the ACA’s AGM will be held at a national heritage site – Emoyeni Conference Centre situated on the highest ridge in Parktown.
All nominations and proxies are to be sent to the ACA via email to email@example.com or fax to (011) 781 2772.
OPR Johannesburg’s MD named 2012 Ogilvy Giant
Ogilvy Public Relations (OPR) Johannesburg’s Managing Director, Joanna Oosthuizen, took a giant leap for PR when she scooped the prestigious Giant Award at this year’s OPR Worldwide Professional Achievement Awards. Hosted in New York, these annual internal accolades recognise individual accomplishments and exceptional work in Ogilvy offices across the globe.
Introduced by global CEO, Chris Graves, the annual Giant Award pays tribute to three individuals selected from the 90 OPR offices worldwide who exhibit the giant characteristics that Ogilvy founder David Ogilvy espoused.
“On behalf of OPR Johannesburg and OPR South Africa, I’m honoured to receive this accolade, which I believe is a true testimony to the dedication, passion and ongoing commitment of our teams and the strength of our client relationships. Rest assured that we will continue to shoot the lights out and raise our sights even higher,” said Oosthuizen.
O’Keeffe & Swartz flies South Africa’s flag high at Global Contact Centre World Awards
O’Keeffe & Swartz, a leader in the South African telemarketing call centre industry, has walked away with five medals at the Global Contact Centre World Awards held recently in Las Vegas.
Attendees from China, UK, USA, Canada, Mexico, Ukraine, Portugal, Indonesia, Haiti, South Africa, Russia, Japan, Hong Kong, Malaysia, Poland, Singapore, Australia and others were present, at what is regarded by many as the ultimate industry recognition.
O’Keeffe & Swartz and its candidates picked up two gold awards, two silvers and one bronze across five different categories.
“Last year we only entered one category and won gold. This year all five of our finalists from the EMEA Regional Awards who went on to compete for the Global Awards in Las Vegas, won awards,” says Michelle Finch, Head of Marketing, Innovation and New Business, O’Keeffe & Swartz.
The categories in which O’Keeffe & Swartz won gold and ranked best in the world are:
– Best Workforce Planning Professional, won by Vijay Vettiyamkunnath, Head: Campaign Management, O’Keeffe & Swartz.
– Best IT Support Professional, won by Marco da Silva, IT Operations Manager, O’Keeffe & Swartz.
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