• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News

Black South Africans now largest part of middle class

by TMO Reporter
October 28, 2013
in News
0 0
0
Black South Africans now largest part of middle class
Share on FacebookShare on Twitter

A two-year study done by academics at Stellenbosch University study has shown a rapidly growing black middle class and a dramatic decline in racial inequality. The interdisciplinary study by researchers from the economics and political science departments  showed the income gap between race groups is the lowest it has ever been, but warns that opportunities and life chances for children from different communities still remain unequal.

“After almost 20 years of democracy it is no longer true that South Africa’s middle class is mainly white,” says Professor Servaas Van der Berg, a professor of Economics. “Black South Africans now represent the largest share of the middle class.”

Professor Hennie Kotzé, research fellow at the Centre for International and Comparative Politics at SU, says in terms of fundamentals, “our society is slowly becoming more equitable. That is not to justify the pace of change, but rather to dispel possible misconceptions fuelled by recent evidence of social fragmentation and racial tensions. While there is certainly still room for improvement, data on the incomes and characteristics of South African households suggests that we are making steady progress.”

Using a monthly income per capita threshold of R4 100 (in 2012 prices) the researchers found that South Africa’s black middle class has grown from 350 000 individuals in 1993 to almost three million individuals in 2012. Over this period the black share of the middle class has grown from 11% to 41%.

“The survey data shows a continuous downward trend in racial income inequality since 1993 and at the same time also a dramatic surge in black affluence. Previous studies on emergent black affluence often focussed on the implications for the consumer market, but said little about the impact on the social and political landscape. The disassociation of race and class is creating a post-apartheid society that is more dynamic and more equitable,” says Kotzé.

Professor Ronel Burger says indications that the magnitude of this shift and the significance of these developments “may previously have been overstated due to media and marketing hype and analysis with small and unrepresentative samples that focus only on the black affluent. However, our work with large representative survey samples affirms that the middle class is becoming more representative”.

Dr Cindy Steenekamp says that “the research cautions against over optimistic predictions of economic growth, political stability or social cohesion” based on this recent surge.  “Marketing hype and a focus on these individuals as consumers have fuelled stereotypes and a characterisation of this group as cohesive and uniform. But our research shows that there is considerable variation within the middle class once you look below the surface.”

“While the rise in the black middle class is expected to help dismantle the association between race and class in South Africa, the analysis suggests that notions of identity may adjust more slowly to these new realities and consequently, racial integration and social cohesion may emerge with a substantial lag.”

“Class identity is complex. Our analysis found that the ‘middle class’ label was only weakly correlated with traditional notions of what it means to be middle class. We find some correlation between self-identification as middle class and income, assets and occupation, but not as strong as one would have expected.

“However, we found no evidence of a distinct set of so-called middle class values. It is simply not true that the middle class has a better work ethic or places a higher value on savings or education. Research in Latin America confirms this. The middle class might think that they are distinct because they value hard work and education, but there appears to be no basis for this and such conceptions could be due to class prejudice,” said Steenekamp.

The study provides good news, but does not condone the status quo. While there are signs that race is no longer as dominant as it was before in determining economic advancement, white South Africans are still overrepresented amongst the rich and poverty remains concentrated amongst black and coloured South Africans.

BlackMiddleClass Infographic

Tags: black middle classProf Cindy SteenkampProf Servaas van der BergProfessor Hennie KotzeresearchStellenbosch University

TMO Reporter

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

Recent News

AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?