Pay-TV revenues in Sub-Saharan Africa are set to “rocket” over the next three years, says UK-based outfit, Digital TV Research, who released highlights of their new research on Monday.
“Revenues will rocket by 57% in Sub-Saharan Africa (up by $2.40 billion to $6.59 billion) and by 17% in Middle East and North Africa (up by $0.59 billion to $4.12 billion) between 2016 and 2022. Sub-Saharan Africa passed MENA in 2016 and will overtake Eastern Europe in 2021,” Digital TV Research said in a statement.
“Revenues will more than double for 13 countries between 2016 and 2022. India will add the most revenues by some distance, with China also recording impressive gains. Asia will account for seven of the top 10 gainers,” said principal analyst, Simon Murray.
Global analogue cable revenues will fall by $8.77 billion between 2016 and 2022. This is not surprising, says Digital TV Research, given the switch-off of most of the remaining subscribers. But, they add, digital cable TV revenues will also fall – by $3.14 billion. This is due mainly to subscribers converting from standalone status to bundles, which provide higher overall revenues for operators but lower TV ones. IPTV revenues will climb by $2.34 billion.
“Satellite TV will add more than any other platform – $6.66 billion – to reach $89 billion. Satellite TV [DTH or DBS] revenues will overtake total cable TV revenues in 2020, having passed digital cable a year earlier.
Murray said global pay TV revenues will peak in 2017 at $202.32 billion but that no rapid decline would take place after 2017 as revenues would still be as high as $199.73 billion in 2022.
Despite its rapidly falling revenues, North America will still command 47.5% of global pay TV revenues – or $94.82 billion – in 2022, although this is way down from the 58.3% recorded in 2010.
However, Asia Pacific will record a $5.75 billion increase to $40 billion in 2022. Asia Pacific overtook Western Europe in 2013, and will be larger than the whole of Europe in 2017.
The Global Pay TV Revenue Forecasts report, which covers 138 countries, concludes that revenues will fall in North America (by a huge $12 billion), Western Europe (down $566 million) and Eastern Europe (but only by $28 million) between 2016 and 2022. Revenues will decline in 33 countries between 2016 and 2022.
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