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Andrew Nunneley is director of brand strategy at New Media. He has been with the company for over a decade in multiple functions, growing and developing as the business and industry has. He started out as a young publisher of Drive Out Magazine, moving rapidly into more senior and business-facing roles including managing director of Mikateko Media, business development director and general manager: custom. Most recently he has been actively involved in leading New Media’s clients through an evolving industry, working to ensure their content marketing strategies are innovative and effective.
New Media is at www.newmedia.co.za and on Twitter and Instagram: @NewMediaZA.
To create effective content marketing strategies, the focus is on three key things: make content that makes people feel something,...
The content marketing industry has had a good year. In a largely unstable media environment, where traditional media is under...
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