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Janice Spark is a managing partner at advertising and PR agency Idea Engineers. Spark, a founding member of Idea Engineers, has directed the marketing efforts of leading global organisations for over 20 years.
Idea Engineers is a business agency built on the belief that high sustainability businesses are the best performers. This philosophy has enabled the agency to post double digit growth every year since its inception in 2006. A robust performance by any measure, particularly in the advertising and communications industries which have been blighted by a frigid global economy.
South Africa is a complicated place. Each year outdoes the last in the 'magnitude of change' stakes. And we just...
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