Johan Haupt is Senior Marketing Services Strategist at Primedia Outdoor. Primedia OOH Africa is one of the leading outdoor advertising media specialists operating within Sub Saharan Africa, with over 4 373 faces located in 11 countries across the continent.
Primedia OOH Africa offers exposure across a mix of media types, including high end digital signs, airport advertising, freeway and suburban spectaculars and street furniture, as well as static advertising and video walls in malls. Their portfolio dramatically expanded in December 2014 with a major acquisition in Zambia and Zimbabwe.
Primedia OOH Africa provides flexible coverage across the entire socioeconomic spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities.