Tshepo Moletsane
Tshepo Moletsane is an expert in the field of Communication Science, having been involved in most of the media disciplines from branding, media sales, account management, research and development, brand marketing management and radio presenting over the past 10 years. He has worked for leading South African advertising agencies on blue chip clients accounts and was National Brand Marketing Manager for Independent Newspapers. Tshepo is currently business development strategist and consultant for Pantone Media & Communications and Innov8media respectively
Tshepo Moletsane's Recent Articles
Why Zille is biting the hand that feeds the party
15 December 2011 - OpinionIndependent Newspapers Special Projects Division (advertorial division), recently sent a letter soliciting advertising support for an ANC Centenary celebration special feature advertorial, which caused a stir within the corridors of ...
Transformation requires much more than lip service
25 November 2011 - OpinionI read with great interest three articles that were published in TheMediaOnline this past week. This was on the eve of the sensationalised protest against the Protection of State Information ...
Seven deadly sins of traditional media houses in the digital age
18 November 2011 - AdvertisingI spent a great part Friday evening with a marketing executive from one of the leading South African blue chip companies. It was an evening an employee of a media ...
Could apps be a threat to media agencies, owners?
8 November 2011 - AdvertisingWhen Michael Jordaan, CEO of FNB, tweeted last week that he had approved a R44-million order of smartphones and tablets - that will come fully loaded with FNB apps - aimed ...
Content the last denominator for successful new print publication #Haak Vrystaat!
19 October 2011 - AdvertisingTshepo Moletsane discovers a new regional newspaper in the Free State with great content, and few ads. He has made it his mission to change that state of affairs. Check ...
Social media & traditional media: a battle for audience
6 October 2011 - Digital MediaA few years back, one would get into the office and talk about a TV programme from last night. You’d chat about a talk show host and the latest song, ...
