Sam Sneddon, director of 8Ink Media, said the magazine “experienced record sales in Jan/Feb following a one-off price promotion”.
“Following on this success, we decided to test a new price point. If the price test results in significantly higher circulation then we may decide to continue with it,” she said.
Asked how the new price was determined, Sneddon said, “We look at the competitive landscape, what other women’s magazines are charging.”
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