Telmar Media Systems of South Africa has added InfoSys+ to their expanding portfolio in the region. Under this marketing arrangement Telmar will act as an independent licensee of InfoSys+ – the world’s leading analysis software for the TV industry – from Kantar Media, the leading provider of media research.
“The addition of InfoSys+ to the Telmar suite, strengthens the planning tools provided inX*Pert” and Transmit,” commented Jennifer Daniel, managing director of Telmar South Africa. “Telmar clients will now have access to all of the strongest and most internationally recognised planning and analysis tools available – there just won’t be anything to match it.”
Telmar markets media planning tools for all media, including both Kantar Media’s InfoSys+ and X*Pert tools and is the market leader in television software with its Transmit suite of programmes, which it will continue to market alongside InfoSys+.
InfoSys is widely recognised as the world’s leading electronic media analysis software, used by over 700 clients in 28 countries to analyse and interpret audience measurement trends and data across television, radio and online media.
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