APEX deadline looms..tick tock
Deadline for entries into the APEX awards is looming…but the good news is that it has been extended until February 24. Since its inception in 1995, the Association for Communication and Advertising (ACA) built the annual APEX awards into more than a display piece on the mantle – it symbolises the symbiotic relationship between strategy and creative communications campaign.
The ACA encourages its members to participate in this celebration of strategic, creative and performance excellence by entering their campaigns for evaluation by a jury of highly respected industry leaders.
For more information about the APEX awards, visit the ACA website: www.acasa.co.za or call (011) 781 2772.
Stella Artois campaign targets men where they are
TLC, Primedia Unlimited’s washroom media division, is bringing an international ad campaign to market alerting local men to the more readily available premium beer, Stella Artois, in South Africa. Commissioned by DBG, SA’s leading wine and spirit producer, distributor and newly appointed sole rights agent of Stella Artois in the country, TLC will flight a six month campaign aimed at expertly catching the attention of upper LSM men aged 25 to 40 in TLC’s high footfall style and sports bar holdings across SA.
“Our digital Mirror Media is being used to ensure that the message, ‘Perfection has its price’, is innovatively portrayed to upmarket consumers,” says TLC’s Brett Tucker. “The campaign instantly delivers the brand’s international feel, appealing to the discerning consumer, while at point of purchase.”
New executive committee for the Digital Media and Marketing Association
Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee last week. The nine member executive committee (Exco) will be chaired by Nikki Cockcroft (Primedia Online and Prezence Digital) who previously held the position of deputy chair. Karen Dempers (24.com) was voted in as the new deputy chair as well as head of marketing. Adrian Hewlett, the outgoing chair, stepped down from duty after three successful years at the helm. He will be available to the association in a non-executive capacity.
The DMMA 2011 Exco comprises thought leaders from a wide range of digital enterprises, including publishers, media sales, creative and marketing agencies, and online reputation management consultancies. The committee also represents a good mix of old and new faces; Cockcroft, together with Karen Dempers, Pete Case (Gloo), Ben Wagner (Native) and Josh Adler (Prefix Technologies) all remain on the Exco, but will be joined by Andrea Mitchell (DigiVOX), Tim Shier (BrandsEye) and Gustav Goosen (The Spacestation).
SABC sees return of television and radio news heads
SABC chief executive of news and current affairs, Phil Molefe, announced the appointments, saying they were “in-line with the strategic objective to reclaim [the] SABC’s position as the market leader and content provider of choice”.
Matthews — who previously held the position as head of news at the SABC — has extensive broadcast experience having worked for Reuters and the British Broadcasting Corporation, the SABC said in a statement. Siluma is a “seasoned journalist and editor with immense local and international experience in the media”. He was recently the managing director of Jacaranda radio station and chairman of the National Association of Broadcasters.
The SABC was “committed to restore its credibility and to provide quality and compelling programming”.
Dustin Chick new head of strategy at Ogilvy
Ogilvy Public Relations announced the appointment of Dustin Chick to the position of Head of Strategy. Chick assumed his new position from February 2011, in this role he is responsible for driving client strategy across the agency’s entire client portfolio as well as new business.
Chick brings with him a wealth of experience in the communication sector, having previously worked as the strategy director for MSL Johannesburg. Dustin’s experience includes the development of the reputation management strategy for organisations such as Brand South Africa and successful campaigns at the World Economic Forum, numerous state visits and the FIFA 2010 World Cup – where he helped developed and manage the role out of the Football Friday campaign. His experience with global brands includes Western Union, BP, Konica Minolta and Henke.
“The role of strategy and insight is the foundation for how public relations professionals need to approach their clients’ business problems,” said Chick.
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