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    Tshepo Moletsane

    I could not have agreed more with you Laurice. The reality is that the print operations are too fragmented, with editors trying to speak for the consumers/readers, sales for the advertisers, and executives for the shareholders.

    The starting point of innovation for the industry in this tough environment generally goes something along the lines of (How do we minimise operations cost, advertisers are spending less and circulation is declining) and the implication of this type of thinking is reduced newsrooms (which leads to a short term improvement on the bottom line). The reality is if print media business is content sourcing and publishing for a profit, they ought to start realising that with digital age (Content sourcing and publishing its just at the palm of their readers hands), and they no longer have a USP within their business model.

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