Briefly…NAB represents the Our/Ons Krant in Bloemfontein; Exhibition raises funds and awareness for the Avril Elizabeth Home; Jacaranda makes R3.2million for 80 000 blankets; Record year for Cannes Lions entries; MSN The Insider – news, but not as you know it; GQ and Gentleman Jack partner for Father’s Day; TLC’s refreshes website; Primedia supports ABF
NAB represents the Our/Ons Krant in Bloemfontein
The Newspaper Advertising Bureau (NAB) has been announced as the representative of Bloemfontein’s Our/Ons Krant community newspaper. As of June 1, NAB now represents 160 titles around South Africa .
“We firmly believe that advertisers will testify to the excellent return in value that community newspapers bring them. With a verified free distribution increase of 165% over 14 years, community newspapers are one of the few print categories that continue to grow,” said Gill Randall, NAB’s joint managing director.
The paper will be distributed predominantly in Bloemfontein as well as in the surrounding towns of Bethlehem, Boshof, Bultfontein, Clarens, Dewetsdorp, Edenburg, Fauresmith, Fouriesburg, Hoopstad, Jacobsdal, Petrusburg, Reddersburg, Smithfield, Theunissen, Wepener and Zastron. There will also be bulk drops in Brandfort, Clocolan, Ficksburg, Ladybrand, Marquard, Tweespruit and Winburg.
With a circulation 40 100 newspapers to the upper LSM market, editorial will focus on positive local community news. Our/Ons Krant joins the list of three local publications that NAB already represents in the area.
Exhibition raises funds and awareness for the Avril Elizabeth Home
JWT Johannesburg has raised funds for – and awareness of – the Avril Elizabeth Home, through hosting a successful photographic exhibition that encouraged clients and business partners to bid for one-of-a-kind photographs, and in doing so, support the Home.
The exhibition by Iris Barrera entitled Tracing Evidence showcased a perspective of everyday elements. “When JWT saw Iris’s portfolio we suggested having an exhibition of her photographs at JWT House. As Iris didn’t want to profit from the exhibition, we suggested that the proceeds from the sale go towards the Avril Elizabeth Home. It is a charity close to our hearts, and Iris loved the idea,” says Judy van Dam, managing director, JWT Johannesburg.
The highlight of the evening was when three pieces, chosen by the photographer, sold to their highest bidders through a lively auction. Angela Brokke (Kraft/Cadbury), Kenny Setzin (Chairman JWT) and Nombini Mehlomakulu (non-executive board member JWT) were the highest bidders on the night.
A silent auction for a unique Iris Barrera piece elicited great response, with the highest bid being received from Errol Braithwaite, marketing executive of Gautrain.
Last year JWT Johannesburg produced a television commercial to raise awareness for the Home. The last frame of the commercial is an invitation to donate R10 a month to the Avril Elizabeth Home by SMS’ing the word Teddy to 31904. R10 is then deducted from the cell phone account every month and the donation is acknowledged by return SMS.
R3.2 MILLION means 80 000 will sleep warmer this winter!
Jacaranda 94.2’s Winter Warmer Campaign of 2011 has collected more than R3.2 million rand thanks to the warm-hearted support of listeners, schools and companies. This means that more than 80 000 less privileged people will sleep warmer this winter.
The annual campaign, which took place during April and May this year, called for donations of blankets or cash to aid the thousands out in the bitter cold.
“The response was absolutely overwhelming”, says Jenny Griesel, marketing manager at Jacaranda 94.2. “The initial campaign target of 25 000 blankets was exceeded in April already – later doubled and even tripled thanks to heartfelt support from all over Jacaranda 94.2’s broadcast footprint!”
Last Friday, during May’s Corporate Challenge, a star-studded cast of celebrities – including Nicole Flint, Heinz Winckler, Izak Davel, Steve Hofmeyr, Nicholis Louw, Robbie Wessels, Elizma Theron, Elvis Blue, Hykie Berg and many more – took telephonic pledges at Jacaranda 94.2’s Samrand Studios between 6am and 7pm and raised a whopping R1.5 million – or an additional 37 500 blankets.
These 80 000 blankets will be distributed to the six primary charities selected for this year’s Jacaranda 94.2 Winter Warmer Campaign – including Gift of the Givers, Lions Clubs International, Oliver’s House, The South African Red Cross Society, Rotary International, The Salvation Army… as well as numerous other charities in desperate need.
Record year for Cannes Lions entries
A total of 28 828 entries from 90 countries have been submitted to the Cannes Lions 58th International Festival of Creativity, the world’s largest and most prestigious international annual awards for creative advertising and communications. This is the highest level of entries ever in the history of the Festival.
An overall increase of 19% versus last year, entries have been submitted in 13 different categories: Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Creative Effectiveness Lions.
“As a global event, Cannes Lions reflects the advertising and communications industry around the world,” says Philip Thomas, Festival CEO. “The record entries show that the industry is bouncing back from the financial crisis. Entry numbers from emerging countries are significantly up, and Asia has a strong presence this year with large increases especially from Hong Kong, Thailand, Indonesia, Vietnam, China, Malaysia and Singapore. We’ve also seen a significant increase in entries from Latin America, especially Mexico, Colombia, Argentina and Chile and the Central American nations.
“Russia has more than doubled, and there is growing confidence in the Middle East, despite its current problems, with many more entries from Bahrain, Lebanon, the UAE, Saudi Arabia and Egypt. The USA remains the top participating country, followed by Brazil, Germany, the UK and France.”
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MSN The Insider – news, but not as you know it
South Africans woke up on Tuesday morning to find themselves at the centre of a series of scandalous revelations. As a wave of streaking, tender fraud, celebrity stalking and plastic surgery addiction swept the nation, one could be forgiven for thinking that that the whole world had gone mad. But it turns out that there’s no need to panic. It is all part of the latest viral sensation instigated by Howzit MSN.
“We were looking for a fun way that readers could get involved in our site and place their friends at the centre of the news. The Insider does exactly that. By utilising Facebook and some cleverly written spoof articles, we’ve created a mechanism for generating fake news articles using real people,” said editor Justin Zehmke
The site allows you to use your Facebook friends’ photos and, through a simple and elegant editing tool, place their images, names and basic details into a series of articles that appear on the Howzit MSN portal and look exactly like a ‘real’ news item.
Zehmke added: “By having readers use their Facebook logins and placing a massive premium on privacy protection, we’ve ensured that we follow stringent data protection rules and circumvent the possibility of readers spoofing strangers or politicians. The feedback has been overwhelmingly positive thus far. Most of the ‘victims’ have taken their sending up in great humour and have immediately gone on to create their own articles.”
The campaign is set to roll out in three phases over the coming months and looks set to create a new standard in innovative online marketing.
CNN and Nokia announce plans for international partnership
CNN and Nokia have announced a multi-level international collaboration where Nokia becomes a key part of CNN’s roster of mapping providers, delivering its rich mapping services to the international news network. The collaboration harnesses the companies’ strengths in global newsgathering, user-generated content, mapping technologies, and location-based services. The collaboration debuted with the use of Nokia’s 3D Maps across CNN’s platforms in its recent coverage of the British royal wedding.
“This collaboration is a great fit for us as both companies share a similar philosophy on connecting people beyond borders through the combination of compelling news content and highly sophisticated technology,” said Tony Maddox, managing director, CNN International. “The international scale of each of our businesses makes the scope of the collaboration particularly exciting.”
The collaboration also includes the CNN App for Nokia which provides mobile access to CNN’s world, business, sport, entertainment and technology reporting, as well as live streaming video. The app also allows users to share CNN’s news via their own social channels, and participate in the reporting process with direct access to CNN’s participatory news community, iReport.
GQ and Gentleman Jack partner for Father’s Day
GQ Magazine and Gentleman Jack, the only whiskey in the world that’s charcoal mellowed twice, have the ideal solution for Father’s Day gifting this year, featured in the June issue of the magazine. For the month of June, GQ readers using the special voucher included in the magazine can get a personalised message engraved on their bottles of Gentleman Jack ordered via the online whiskey club, (www.thewhiskyclub.co.za) at no additional cost.
Gentleman Jack, the youngest brand within the Jack Daniel’s family, is a whiskey of refined character, distinguished taste and ultimate smoothness, thanks to the second trip through 10 feet of sugar maple charcoal.
TLC refreshes online presence
In today’s online world, with Twitter, Facebook and a plethora of social networking tools available to customers, washroom media specialist TLC felt there was no better way to showcase their products, campaigns and infrastructure than through a new cutting edge website.
A key feature on the www.tlc-media.co.za <https://www.tlc-media.co.za> site is the Creative Hotbox, a treasure chest of creative ambient ideas which focuses not only on washroom advertising, but also provides creatives and advertisers the spark to ignite ideas and possibilities for various alternative media campaigns.
“Boasting over 22 500 advertising platforms in the form of Standard Washroom Frames, Door Wraps, Mirror Decals, Tester-Frames, digital Mirror Media, Talking Frames, Cubicle Wraps, Coupon Frames and more, we’re excited to have a progressive online ‘frame of reference’ and communication channel between any individuals interested in washroom advertising,” said TLC’s Brett Tucker.
Primedia Broadcasting again backs the ABF
Primedia Broadcasting has again heeded the call of the ABF Vital Support Fund, providing it with R100 000 worth of free advertising.
“The ABF is our industry’s support structure. It is there to help colleagues, industry captains, sales representatives and anyone else involved in our industry, it is thus natural for us to support it in any way we can,” says Andrew Cooper, Primedia Broadcasting’s Johannesburg sales manager. “It is vital that the ABF retains its role in the industry and it needs the support of companies like Primedia Broadcasting to do so,” he adds.
“We are delighted to have Primedia Broadcasting on board as a sponsor again,” says Sharlene Vallance, vice president of the ABF. “The ABF knows that the funds received from this sponsorship will make a direct impact on our work and those industry members who need our support.”
The radio sponsorship is available for sale immediately. For more information, contact Sharlene Vallance at sharlene@abf.co.za.
