TheMediaOnline’s weekly round up on who’s moved where and which companies have scored what accounts. All the moves in media.
Media Moves: People
Playboy SA adds Goldstuck, Hughs and Bullard to editorial mix
Playboy South Africa has appointed three heavyweight contributors to its editorial mix in the persons of Arthur Goldstuck, Dave Hughes and David Bullard.
Goldstuck has been the definitive voice on information and communication technology in the country for more than a decade, and brings to Playboy both the thought leadership and cutting-edge insight that can match the passion of Playboy’s intelligent and informed readers.
Dave Hughes is one of the most respected and knowledgeable people when it comes to good spirits. His approach is no-nonsense, typical Playboy, laced with deep knowledge for the man who cares to know out of curiosity, rather than to impress anyone else.
David Bullard’s now famous “Out to Lunch” finally finds a refuge from the wilderness by moving to Playboy. A naturally irreverent stirrer of note, Bullard represents the willingness of Playboy to push the boundaries on issues which have become too sanitised in our shrinking public discourse.
All three authors will debut in the October edition of Playboy.
Jan Hofmeyr to boost TNS thought leadership expertise
TNS has announced that Jan (Jannie) Hofmeyr will join the company in a senior global thought leadership role. Hofmeyr leaves his current role at Synovate to take up his new position on December 1. He will continue to be based in Cape Town and will report to TNS CEO, Eric Salama.
In this new role, Hofmeyr will be responsible for building TNS’s approach to behaviour change and embedding this in every part of the TNS offer, enabling clients to change the behaviour of their consumers and customers. A key element of his role will be to innovate around TNS’s Conversion Model thinking. Hofmeyr will also be involved in developing and creating behaviour change expertise around the world and advising key client accounts.
“I’m thrilled that Jannie is joining TNS. We recognise the importance of applying behaviour change thinking across our brand, stakeholder and social and political offers and there is no one better than Jannie to accelerate our thinking and help our clients to achieve their goals,” said Salama.
New CEO for ComutaNet
Howard Plaatjes has been appointed as the CEO of ComutaNet. Plaatjes boasts a wealth of experience in the media industry and was recently the CEO of Media24’s three national daily and 75 community newspapers.
“I am excited to have Plaatjes on board and I am sure he will add tremendous value to this business going forward,” says Steve Ratlou, executive chairman.
Plaatjes takes over from Terence Marsh who was with the group for well over 12 years and spearheaded a number of successful and innovative projects. In his capacity as CEO, Plaatjes will oversee both ComutaNet and Campus media.
“I am excited to join a business with significant opportunities in the emerging market sector and look forward to contributing to its next phase of growth,”says Plaatjes.
ABF Johannesburg’s Chair and Vice Chair elected
Cherrie-Lynne Lawlor has been appointed Chairperson of Advertising Benevolent Fund’s (ABF) Johannesburg committee with Melita Johnson Adams appointed as vice chair.
Cherrie-Lynne, PR manager for Accsys, says, “I’m privileged and excited to be elected as the Chairperson of the Johannesburg committee and look forward to getting more people involved in the ABF and our events.”
Melita Johnson Adams has been described as a young, energetic, vibrant woman filled with passion. After working in television production for years, she found an infatuation for the events industry. “I am honoured and blessed to have joined the ABF as vice-chair of the committee,” she says.
“As we celebrate the last few days of women’s month and look back on the impact women have had in our industry, we’re pleased to welcome these dynamic ladies into their new positions during an auspicious time for women,” says executive committee member Sharlene Vallance.
Media Moves: Account wins
Net#work BBDO continues winning streak
Award-winning advertising agency Net#work BBDO has been selected as Cricket South Africa’s creative agency of choice. The Cricket South Africa account announcement comes off the back of a phenomenal past 12 months for the Johannesburg based agency.
Over the past few months Net#work BBDO has secured new clients such as Webber Wentzel Attorneys, Exclusive Books, telecommunications network operator Neotel, skin-care group Galderma and Ndalo Media. Net#work BBDO also recently made history by becoming the first South African agency to have won three Cannes Lion Grand Prix Awards in just five years.
Abdulla Miya, Net#work BBDO MD comments: “We are thrilled to have been appointed by Cricket South Africa. This new account is a great communication opportunity for our agency. We are excited at the prospect of continuing to build the love and passion for the game”
“Cricket in South Africa celebrates a rich history and has one of the largest and most diverse audiences, as such we recently undertook an extensive research project in order to hear what our fans have to say and better understand their current opinions and perceptions. We have an exciting summer of cricket ahead and there is no better time to be working with an agency like Net#work BBDO in order to generate excitement and connect with our fans and the players.” comments Colleen Venning, Marketing & Events Manager for Cricket South Africa
Executive Creative Director for Net#work BBDO, Rob McLennan adds: “It’s an awesome prospect to be able to work on a brand like Cricket South Africa that effects and unites all South Africa as a whole. Sport is something that all South Africans hold so dearly to them and we are looking forward to the creative challenge”
EOH selects PenQuin International as marketing agency
One of the largest listed IT companies in South Africa has selected PenQuin International to be its brand custodian and oversee all advertising, media, marketing and branding needs. The account win includes all business units within EOH.
“We believe that PenQuin and EOH have a very similar company ethos, that people are fundamental and at the centre of everything we do. We look forward to launching memorable and effective branding campaigns soon,” says Greg Kockott, group executive for business development at PenQuin International.
EOH is a leader in technology and business solutions offering a wide range of applications with end to end offerings. Focusing on consulting, technology and outsourcing, EOH differentiates itself by owning each subsidiary, ensuring that each company fits within its culture. First listed on the JSE in 1998, the company shows impressive growth year on year. EOH has a strong black economic empowerment profile and is certified as a Large Enterprise Level 3 Contributor with an ‘AA’ BEE rating.
PPS Advertisng account awarded to Euro RSCG 4D
PPS, the specialist financial services provider to graduate professionals, has appointed Euro RSCG 4D to manage its advertising strategy and campaign from August 2011.
Euro RSCG 4D is part of an international communications group, HAVAS Worldwide, which employs 14 000 people in 75 countries and handles the advertising campaigns of brand such as Reckitt Benckiser, Revlon and Volvo, amongst others.
“Euro RSCG 4D is a widely regarded agency, with an excellent reputation and we are proud to have them as our advertising specialists and look forward to further enhancing the perception of the PPS business,” says Gerhard Joubert, head of group marketing and stakeholder relations at PPS.
Lynn Madeley, CEO of the Euro RSCG group in South Africa stated, “I am particularly proud of this win for 4D, it proves that all our agencies in South Africa have a clearly defined offering that is highly suitable to clients in the current climate.” The PPS win comes off the back of the Peermont and Revlon wins for Euro RSCG South Africa, the founding agency in the group, earlier this month.
CSA scores with Park Inn and Artscape
Communication Services Africa, the media specialist & communication strategist division of Celebrity Services Africa (C.S.A), has been appointed to manage the advertising and publicity roll out of the new Park Inn by Radisson Cape Town Foreshore by Rezidor as well as taking on publicity responsibilities for one of the Artscape’s historically significant projects.
Located in South Africa’s oldest city and the most visited destination in Africa, the Park Inn by Radisson Cape Town Foreshore is ideally situated in the city’s central business district. Close to popular shopping streets, cafés and top cultural attractions, the hotel offers the perfect base for both business and leisure travelers when it opens later this year.
The Artscape Indigenous Arts Department has appointed C.S.A. as the official publicists of the Imvelo Heritage Festival which takes place at Cape Town’s top entertainment venue during September and includes a jazz big band extravaganza, a tribute to jazz maestro Victor Ntoni, a choral sounds tribute and a musical. CSA also handled the publicity for the ArtScape’s Choral Tribute to Madiba in June.
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