MEDIA STATEMENT: On October 19, 1977, South Africa’s apartheid authorities banned The World newspaper, along with Weekend World. The government also detained scores of activists and outlawed 17 anti-apartheid groups. The day was branded ‘Black Wednesday’. Finally post 1994, the day was renamed and re-imagined as a ‘National Day of Media Freedom’.
In the spirit of this day, the SOS Coalition calls on the Ministry and Department of Communications to move swiftly ahead on its broadcasting policy review process, as announced last year November and again on 2 September 2011. We need new citizen-centred and citizen-focused broadcasting laws.
The Coalition calls on all organisations, movements, NGOS, CBOS and members of the public committed to the creation of a broadcasting landscape dedicated to the production of quality, diverse, citizen-orientated public programming to make a concrete contribution to our National Day of Media Freedom by signing onto our broadcasting vision on: www.supportpublicbroadcasting.co.za.
[The SOS vision is posted in full below.]
The SOS Coalition believes our new broadcasting landscape should ensure the following:
– Universal access
– Public programming on our SABC and community stations dedicated to the principles of credibility, reliability, variety and balance
– Public programming ensuring a maximum diversity of views particularly those traditionally marginalised by the mainstream commercial media.
– Significant local content
– New accountability mechanisms for the SABC to ensure that programming is rooted and accountable to the needs of citizens.
– The implementation of the SABC’s editorial policies to ensure the SABC “speaks truth to power”, whether it is state or commercial.
– The protection of SABC and community journalists from all vested interests be they state or commercial
– The introduction of a new legal structure for the SABC to ensure its public value and independence is safeguarded by our Constitution
– Maximum transparency and public participation in the selection of the SABC board
– Clarification of the roles and responsibilities of the SABC’s oversight and management structures.
– Long-term, assured public funding to ensure the SABC and community broadcasters fulfil their public service mandate
A new citizen vision for public broadcasting
The “SOS: Support Public Broadcasting” Coalition (SOS Coalition) is a membership-based coalition representing trade unions, independent film and TV production sector organisations; non-governmental and community-based organisations, academics, freedom of expression activists and concerned individuals.
The SOS vision is to create a public broadcasting system dedicated to the broadcasting of quality, diverse, citizen-orientated public programming committed to social justice and the deepening of South Africa’s Constitution, particularly the Bill of Rights including socio-economic rights.
The Coalition applauds the commitment made by the Ministry and Department of Communications on 2 September 2011 to embark on a comprehensive broadcasting policy review process, including the development of a Broadcasting Green Paper, Broadcasting White Paper, and detailed recommendations for new legislation.
The SOS Coalition believes that the following PRINCIPLES should be reflected in new broadcasting laws:
1. Public broadcasting – SABC and community broadcasters
Public broadcasting must strengthen the goals of our Constitution, especially the Bill of Rights, including socio-economic rights. Further, every person in SA should be able to receive both radio and television programming in their home language. The public and community broadcasters must have institutional autonomy and be independent of commercial, government and party political interests.
2. Public programming – SABC and community broadcasters
SABC programming must be based on the principles of credibility, reliability, variety and balance. It must reflect the full range of South African opinions but in particular focus on views traditionally marginalised by the commercial media. The public broadcasting sector must lead the way in local content production. Community broadcasting programming must reflect the variety of views in geographical communities or within communities of interest.
3. The SABC Charter
A new SABC Charter – that commits the broadcaster to the broadcasting of cutting edge, citizen orientated programming – must be developed through a consultative process between government and stakeholders. It should be reviewed and updated regularly.
4. SABC editorial policies
The SABC’s editorial policies must be reviewed, updated and implemented to ensure the SABC plays its watchdog role and caters for all audiences in the forthcoming digital multi-channel environment, in particular, it should ensure that those marginalised are catered for.
5. Protection of journalists – SABC and community broadcasters
Journalists in the SABC and in community broadcasters must be protected from outside vested interests so that they can play their key information gathering and dissemination roles in the interest of citizens and their audiences.
6. Improving programming quality – SABC and community broadcasters
SABC programming quality must be improved. The majority of the SABC’s budget must be allocated to programming. SABC commissioning must be streamlined to develop a set of consistent, fair and just criteria. Further, programming must be made more accountable to audiences through new accountability mechanisms (e.g. programming committees). Community broadcaster programming must be rooted in and accountable to the needs of geographical communities and communities of interest.
7. Options for a new legal structure for the SABC
Given the SABC’s critical role in ensuring a free flow of information in our society, the SABC must be reconstituted as a Chapter 9 Constitutional body.
8. Public participation mechanisms for the SABC
New public participation mechanisms must be investigated including the launching of a Public Editor and National and Regional Public Stakeholder Committees.
9. SABC governance and oversight structures
The roles and responsibilities of the SABC’s oversight and governance structures must be clarified to ensure that the Ministry and Department confine themselves to their policy making role; Parliament plays its legislative and oversight roles in terms of the SABC’s corporate plans and finances; the Independent Communications Authority of South Africa (ICASA) is strengthened and resourced to play its monitoring and regulatory role as regards public programming; the SABC Board is strengthened to play its strategic governance role including the employment of professional staff and, finally, SABC management is empowered to manage the institution without influence from vested interests.
10. Public service broadcasting funding – SABC and community broadcasters
Parliament and the Ministry and Department of Communications must ensure that the SABC has sufficient public funding to pursue its public service mandate in respect of programming so that editorial independence is safeguarded. Any policy and legislation developed on a funding model must ensure the long term independence, sustainability and effectiveness of public broadcasting. An economic modelling exercise is required to ascertain the actual funding requirements of the SABC in terms of the fulfilling of its public mandate in the digital multi-channel environment. Government must investigate new funding models for the community media sector including ways to mitigate against unsustainably high transmission costs.
The SOS Coalition represents a number of trade unions including COSATU, COSATU affiliates CWU and CWUSA, FEDUSA, BEMAWU and MWASA; independent film and TV production sector organisations including the South African Screen Federation (SASFED); and a host of NGOs and CBOs including the Freedom of Expression Institute (FXI), Media Monitoring Africa (MMA), and the Media Institute of Southern Africa (MISA-SA); as well as a number of academics and freedom of expression activists.
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to firstname.lastname@example.org.