Briefly…

Briefly… The MediaShop does it again; YOU celebrity diary now available; I-Pledge to change my behavior; The Best of Fresh Living recipe book launches; Ceres fruit juice goes back to its roots; Scandal! embarks on a safe sex campaign; Cheers to Swartland Winery’s Bottle Hang Z-CARD®

The MediaShop does it again

The MediaShop was crowned Media Agency of the Year for 2011 at last night’s AdFocus awards. The award follows the agency being awarded ‘Best Overall Agency’ and ‘Best Full Service Agency’ at the MOST Awards just two months ago.

To take top honours at AdFocus, The MediaShop had to outshine its competitors in categories including new accounts gained; overall billings; staff turnover; long standing accounts; growth over the past 12 months and awards won. In addition, a panel of judges consisting of industry peers provided final evaluation on all entrants.

“We are absolutely thrilled,” says The MediaShop’s Group MD Chris Botha, “but an accolade of this stature would not have been possible without the unwavering support of our staff, clients, suppliers and media owner partners.”

YOU celebrity diary now available

YOU has created a diary to keep teens who are into celebrities and music organized. The diary will help them keep track of homework details, exams and important dates.

The 2012 YOU Celeb Diary has pictures of all the hottest South African and international celebrities, with enough space to note homework instructions and keep track of subjects or school schedules and fill in weekly to-do list information. There’s also space to write down contact numbers on business card-style blocks and be inspired by school-related quotes from the celebrities pictured in the diary.

Some of the celebrities featured are Ne-Yo, Elvis Blue, Ashish Gangapersad, Kanye West, Emma Watson, Jessie J, Taylor Lautner and many more! All your favourite stars in one diary – a perfect gift in preparation for the 2012 school year.

The diary costs R39,95 and is now available in shops, but you can also order it. Call 0860-10-3687, e-mail you_subs@media24.com or send an SMS with the words YOU DIARY and your name to 32113 (SMS costs R1).

I-Pledge to change my behaviour

Ogilvy Johannesburg and Imperial have launched a campaign called I-Pledge that aims to affect a behavioral shift in the hearts and minds of the people using South Africa’s roads every day by encouraging them to make a commitment to be safer and friendlier.

Ogilvy Johannesburg conceptualised the campaign for its initial pitch to Imperial, and won the business on the back of the concept, which spans the spectrum from internal communications to outdoor and an extensive social media campaign.

I-Pledge calls on South Africans to make small changes in their every-day life, such as using the pedestrian bridge rather than the highway, not running their office from their car, and learning to love minibus taxis. A sample of some of the outdoor work is attached, with the additional fun fact that most of the people features on the posters are actually Ogilvy Johannesburg staff.

To pledge, go to www.ipledge.co.za and follow @IPledgeZa on Twitter and I-Pledge group on

The Best of Fresh Living recipe book launches

With over 40 issues in the bag, Fresh Living has become the food magazine of choice for foodies in South Africa and beyond. Each issue is packed with a variety of inspiring, delicious recipes and this Christmas loyal fans of the magazine can look forward to the launch of The Best of Fresh Living – a collection of over 140 recipes from previous issues.

“Never again will you have to resort to the Shirley Valentine-like approach of steak and eggs on Monday and chicken stew on Thursday. Instead we provide busy cooks with delicious everyday solutions for feeding a family fast and affordably,” commented Justine Drake, Editor of Fresh Living.

The cookery book bears testament to the combined talents of the Fresh Living team. Together they paged through four years of Fresh Living magazines to select their favourite recipes and the result is a beautiful keepsake. With all the ingredients used in the recipes available at Pick n Pay, this collection promises to become a kitchen staple.

John Brown Media has been behind the successful foodie magazine since its launch and together with Pick n Pay will be producing 10 000 copies of The Best of Fresh Living. The recipe book will be available at select Pick n Pay stores nationwide and makes for the ideal Christmas gift for anyone who enjoys cooking. Cover price of R89.95.

Ceres fruit juice goes back to its roots

Ceres fruit juice has launched a new television commercial that re-affirms the essence and core values of the brand. Set in the naturally beautiful and fertile Ceres Valley, the commercial depicts the growth cycle of the perfect juicy Ceres Valley apple and its journey to becoming delicious Ceres Apple Juice.

This scenic journey through the changing seasons accompanied by music and a voice narrative, culminates in an unexpected, surprise twist. “The brand has had an amazing journey over the years”, says Michelle van Schalkwyk, Ceres fruit juice’s marketing manager. “With this commercial, we are taking the brand back to its roots in nature, validating its core value of offering nature’s perfect juice that bursts with delicious goodness derived from nurtured, quality fruit.”

Fruit is brought to life like never before in this new commercial, by Cape Town based advertising agency, Bester Burke. Filmed by Grinder Films and animation and visual effects studio Black Ginger, it was directed by Hilton Trevis and produced by Gabriella Harris.

The new Ceres television commercial will be aired on DSTV channels MNET, kykNET and BBC Lifestyle as well as Summit TV, ETV and SABC 3.

Check it out here: https://www.youtube.com/user/ceresfruitjuice

Scandal! embarks on a safe sex campaign!

e.tv prime time soapie, Scandal! and retail group Pick n Pay will join forces to run an interactive safe sex campaign aimed at encouraging viewers to take responsibility for their sexual health.

The safe sex drive, launched in the run-up to December 1, HIV/AIDS Awareness Day, comprises of a series of campaigns aimed at teaching viewers about the dangers of unsafe sex. The campaign is an extension of the current storyline that sees one of the characters, Mangi (played by Kagiso Modupe), engaging in irresponsible sexual behaviour and having a brush with hepatitis B.

e.tv Executive Producer, Lynn Gaines says: “The storyline is a strong vehicle for Scandal! to address the challenges our society faces in promoting a safe sex lifestyle. It is vital for a prime time soapie such as Scandal! to tackle the high rise in sexually transmitted diseases and assist in improving sexual health. We can never do enough to bring home the message of the risk of sexually transmitted infections. The partnership with Pick n Pay will go a long way in ensuring that the message is creatively and innovatively delivered to our viewers.”

The Scandal! safe sex T-shirts, designed by e.tv and Pick n Pay, will be sold to the public at various Pick n Pay outlets. The profits generated during the campaign will be donated to the HIV/AIDS foundation on World AIDS Day, 1 December.

Cheers to Swartland Winery’s Bottle Hang Z-CARD®

Swartland Winery recently selected PocketMedia® Solution’s Z-CARD® concertina-style Bottle Hang to draw attention to its mySwartland competition, which runs from November 1, 2011 until January 14, 2012 and enables consumers to win prizes to the value of R20 000.

Targeting wine drinking consumers between the ages of 25 and 50 in the LSM 7 – 10 income bracket, the Bottle Hang Z-CARD® draws attention to Swartland Winery’s products – including red, white, rosè, sparkling and dessert wines – over the festive season.

“The eye-catching application draws attention to our new label design and the mySwartland campaign. We need to create a bit of awareness around the brand and this should encourage trial over the long term,” says Suzanne van Dyk from Swartland Winery.

The Bottle Hangs are hung onto the necks of Swartland Winery’s wine bottles inside liquor stores and supermarkets to capture consumer attention. “Our client was able to convey quite a bit of information to consumers in this small, compact Bottle Hang format, without it looking cluttered,” adds Michelle van Staden from Catapult Advertising, Swartland Winery’s agency.