The bar has been well and truly raised in terms of awarding excellence in the digital media space. Last night’s Bookmarks awards, run by the Digital Media and Marketing Association and held at Pigalle in Cape Town, honoured campaigns and players in the digital media and marketing world, with judges handing down more silvers and bronzes than the sought-after announced golds, indicating that to score gold, you had to be truly superb.
“The success of this evening’s event and the calibre of the 2011 entries and winners is a clear indication that the digital industry is growing from strength to strength,” said Nikki Cockcroft, chairperson of the DMMA and The Bookmarks.
Quirk Agency were the big winners, taking Best in Show and Best Agency. 24.com won Best Publishing House (Food24, News24 and Health 24 won silver in the website, mobisite and microsite category. Channel 24 won a bronze while m.news. 24.com was a winner in the mobile category, and the News24 phone app won too.)
Geoff Cohen, 24.com, Best Publishing House
Best agency: Quirk
Best individual contribution to South African Digital Media & Marketing went to Jason Xenopoulos. Best creative director was won by Simon Spreckley of Helol Computer. Best media planner was won by Andre Britz for Quirk, and Mel Attree got Best Social Media Marketer. Sarah Manners of Quirk won the award for Best Copywriter / Content writer.
Jason Xenopoulos
The Daily Maverick and ZANews news took silver in the Editorial: media – news, magazines, radio and tv stations/networks category. Bronze winners were Sarie.com, Mail & Guardian, Studio 83, the TASTE website and SowetanLIve. In Category: Best Digital Editorial Individual, Stephen Grootes of the Daily Maverick won the award.
Ogilvy Cape Town were big winners in the Category: Integrated Digital Marketing/Campaigns, taking two golds: one for the SAB Carling Black Label Be the Coach’ campaign, and the other for its VW Polo GTI Date Drive campaign. Ogilvy Interactive won gold for display advertising for its Golf R display advertising campaign.
The 2011 categories were, for the first time, not divided into those relevant to publishers and agencies. Instead the 52 categories were broken down into clusters that were open to all. The reasoning behind the enhanced category system was to extend the awards to a wider range of digital publisher, agencies and brands and to ensure that submissions were evaluated by judges with relevant experience and expertise.
“Our restructuring of the category system definitely worked in terms of the number, calibre and variety of entries. We are looking forward to having even more new entrants next year,” says Cockcraft.
The 2011 Bookmarks were powered by FNB. FNB’s provincial chairman of the Western Cape, Stephen Claassen, said FNB “celebrates innovation and we support the digital industry because we love the innovation coming out of it”.
The winners were chosen from over 450 entries and were judged by top industry professionals.
The 2011 winners are:
| CLUSTER – PRODUCT | |
| Product: websites/microsites/mobisites | |
| Category: Publisher | |
| Bronze winners: | |
| YourParenting.co.za | Media24 |
| TimesLIVE | Avusa Media LIVE |
| Channel24 | 24.com |
| Silver winners: | |
| DSTV.com | DStv Online |
| Food24 | 24.com |
| News24 | 24.com |
| Health24 | 24.com |
| Category: Specialist Publisher | |
| Bronze winners: | |
| Big Brother Amplified | DStv Online |
| Silver winners: | |
| BandwidthBlog.com | BandwidthBlog |
| Visi.co.za | New Media |
| Category: Microsite | |
| Bronze winners: | |
| Vodacom Powergram | HelloComputer |
| Silver winners: | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| BP Ultimate Ride 2 | HelloComputer |
| Category: Mobile Site – Retail | |
| Bronze winners: | |
| Computicket.mobi | Prezence Digital |
| Silver winners: | |
| Sterkinekor.mobi | Prezence Digital |
| Category: Mobile Site – Brand/Company Identity | |
| Silver winners: | |
| SAB Carling Black Label – Be The Coach Campaign | Ogily Interactive Cape Town |
| Category: Mobile Site – Publisher | |
| Bronze winners: | |
| SoccerLaduma.mobi | Prezence Digital |
| mobi.SuperSport.com | DStv Online |
| m.news24.com | 24.com |
| Product: advertising & search | |
| Category: Display Advertising | |
| Bronze winners: | |
| Vodafone EA Games ‘Pacman” | HelloComputer |
| BMW Fastpost | Gloo Digital Design |
| Vodafone EA Games “Need for speed” | HelloComputer |
| Gold winners: | |
| VW Golf R Campaign | Ogilvy Interactive Cape Town |
| Category: Mobile Display Advertising | |
| Bronze winners: | |
| Levi Go Forth | AdVine/OMG Digital |
| Category: Paid Search Campaign | |
| Bronze winners: | |
| College Campus Students for Success | Acceleration |
| Silver winners: | |
| Hyundai New Cars | Social Code |
| Gold winners: | |
| ORMS Direct | Social Code |
| BMW Search | DigiVOX |
| Category: Organic Search Campaign | |
| Gold winners: | |
| Cash Crusaders | Synergize Online |
| Product: Email Marketing | |
| Category: Email Campaign | |
| Silver winners: | |
| Countdown Sale | HomeChoice |
| Gold winners: | |
| Capitec Bank Infographic Newsletter | Quirk |
| Category: Email Publication | |
| Silver winners: | |
| First Thing Newsletter | The Daily Maverick |
| Product: Community and PR | |
| Category: Social Media Category | |
| Bronze winners: | |
| Amarula Greatest Sunsets | Liquorice |
| Appletiser | NATIVE |
| Savanna: lemon lovin’ | Quirk |
| Silver winners: | |
| Vodacom | Cerebra Communications SA |
| Category: Social Media Campaign | |
| Bronze winners: | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| Chivas: Time to Lead Facebook campaign | HelloComputer |
| Exclusive Books FlashmobFireSale Campaign | World Wide Creative |
| Trudon 1O118 | PopiMedia Innovations |
| Silver winners: | |
| Kulula.com 1O Year Birthday | Society/Mnemonic/King James |
| Vodacom Durban July RFID | iLogic |
| Hunters Facebook Refresh | NATIVE/14O BBDO |
| Plascon Art from Mess | Society/Mnemonic |
| Mr. Delivery – Fire the Chef | M&C Saatchi Abel |
| Category: Mobile Community | |
| Bronze winners: | |
| Virgin Mobile Finish the Story | World Wide Creative |
| SoccerLaduma.mobi | Prezence Digital |
| Category: Blog | |
| Silver winners: | |
| Samsung Blog | Cerebra Communications SA |
| Product: Applications & Tools | |
| Category: Browser – based software | |
| Bronze winners: | |
| pMailer | Prefix Technologies |
| NATIVE OS | NATIVE |
| Category: Handheld/Phone | |
| Silver winners: | |
| News24 | 24.com |
| Category: Tablet | |
| Bronze winners: | |
| MWEB Business Info Bank | Troika/CLARITY |
| Silver winners: | |
| ABC van Diere | TouchLab |
| SuperSport.com for iPad | DStv Online |
| Product: Games | |
| Category: Games | |
| Bronze winners: | |
| BP Ultimate Ride 2 | HelloComputer |
| VW Golf R Campaign | Ogilvy Interactive Cape Town |
| Product: Online Video/Audio | |
| Category: Online Video | |
| Bronze winners: | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| Drive Dry – Thunda.com | Gloo Digital Design/Fox P2 |
| Silver winners: | |
| Mercedes Benz Test Drive | 14O BBDO |
| Liqui-Fruit Summer Meltdown Campaign | Liquorice |
| Category: Pod/Videocasts | |
| Bronze winners: | |
| ZANEWS | BothWorlds |
| Silver winners: | |
| Quirk Education Videos | QUIRK |
| Product: Integrated/Mixed Media | |
| Category: Integrated Digital Marketing/Campaigns | |
| Bronze winners: | |
| BP Ultimate Ride 2 | HelloComputer |
| BP Ultimate Score | HelloComputer |
| HiLux Man Up Challenge | Mesh Interactive |
| Silver winners: | |
| 5 Gum Launch | Tribal DDB |
| Gold winners: | |
| SAB Carling Black Label – Be the Coach Campaign | Ogilvy Interactive Cape Town |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| Category: Multi-platform Publisher | |
| Bronze winners: | |
| News24 | 24.com |
| Silver winners: | |
| Big Brother Amplified | DStv Online |
| CLUSTER: CRAFT | |
| Category: Editorial [media – news, magazines, radio and tv stations/networks] | |
| Bronze winners: | |
| Sarie.com | Media24 |
| ANCYL Special Report | Mail & Guardian |
| Seven Deadly Sins | Studio 83 |
| TASTE website | New Media |
| Sowetan LIVE | Avusa Media LIVE |
| Silver winners: | |
| Daily Maverick | The Daily Maverick |
| ZANEWS | BothWorlds |
| Category: Interface, Interaction, Navigation | |
| Silver winners: | |
| The Musica Flo Browser | HelloComputer |
| Category: Graphic Design, Illustration, Animation | |
| Bronze winners: | |
| Android Characters | Trigger/Isobar |
| Silver winners: | |
| BP Ultimate Score | HelloComputer |
| The Musica Flo Browser | HelloComputer |
| Kruger Gold Rush | Gloo Digital Design |
| Category: Tech Innovation | |
| Bronze winners: | |
| BP Ultimate Ride 2 | HelloComputer |
| The Musica Flo Browser | HelloComputer |
| Gold winners: | |
| indaba Touch Table | Gloo Digital Design/Pixel Project |
| CLUSTER: INDIVIDUAL AND TEAM AWARDS | |
| Category: Best Digital Editorial Individual | |
| Stephen Grootes | The Daily Maverick |
| Category: Best Creative Director | |
| Simon Spreckley | HelloComputer |
| Category: Best Media Planner | |
| Andre Britz | Quirk |
| Category: Best Social Media Marketer | |
| Melissa Attree | Melissa Attree |
| Category: Best Copywriter/Content Writer | |
| Sarah Manners | Quirk |
| Category: Best Intern/Student | |
| YannickPian/Tanya de Jongh/Martin Magmer – The Loft | The Red & Yellow School |
| CLUSTER: ACHIEVEMENTS AND SPECIAL HONOURS | |
| Best Agency: | |
| Quirk | |
| Best Publishing House | |
| 24.com | |
| Best Individual Contribution to South African Digital Media & Marketing | |
| Jason Xenopoulos | |
| Best in Show | |
| Capitec Bank Infographic Newsletter | Quirk |
