High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain the growth of mobile advertising in South Africa. Read more
Governments around the world are concerned about the power that Facebook and Google hold, and are mulling regulations to curb it. Read more
Social Display allows brands to take existing creative from their Facebook, Instagram, and Twitter accounts and distribute these as 300x250 display ad inventory across the 24.com network. Read more
24.com’s mobile advertising study delivered some fascinating insights into how various ad formats affect different phases of the marketing funnel. Read more
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
In a world where traditional advertising is at once disliked and in some cases being phased out, how is it that digital advertising has continued to increase AND show real value? Read more
