Media Moves… TheMediaOnline’s weekly round up that looks at who’s moved where, which companies have scored what accounts and how to find out what opportunities are out there through our jobs site, powered by Memburn. All the moves in media.
Who’s moved where
South Africa’s premier music market, Moshito Music Conference and Exhibition, has a new executive after the organisation’s Annual General Meeting. The incoming executive is made up of King Phatudi-Mphahlele (Chairperson), Tholsi Pillay (Vice Chairperson), Sipho Sithole (Treasurer), Musa Manzini (Exco Member) and Lee Walters (General Manager).
Although eligible, outgoing chair Andre Le Roux, as well as directors Peter Tladi and Sbu Tshabalala, did not make themselves available for reappointment.
Now in its eighth year, Moshito – as it is known – is focused even more keenly on its objective of broadening the business intelligence of music industry professionals in South Africa and the continent, strengthening business networks for participants and informing delegates, traders and the public about the multifaceted and dynamic nature of the global music industry.
The Board of Directors for the coming year includes: King Phatudi-Mphahlele (Moshito Chairperson) representing National Organisation for Reproduction Rights in Music (NORM); Tholsi Pillay (Moshito Vice Chairperson) representing the Music Managers Forum of South Africa (MMFSA); Sipho Sithole (Moshito Treasurer) representing the Southern African Music Rights Organisation (SAMRO); Musa Manzini (Moshito Executive Member) representing the Composers Association of South Africa (CASA); Simon Sibanda (NORM); Mhlanganisi Masoga (SAMRO); Steve Mashiya (South African Music Promoters Association – SAMPA); Sam Mhangwani (SAMPA); Oupa Lebogo (Creative Workers Union of South Africa – CWUSA); Mangaliso Ngema (CWUSA); Ron Brettel (CASA); George Lusenga (Association of Independent Recording Companies – AIRCO); Vusi Leeuw (AIRCO).
Who’s won what
TBWA\Hunt\Lascaris Durban wins more digital business
TBWA\Hunt\Lascaris has been awarded digital and social media business from their existing client, aQuellé. This comes hot on the heels of their integrated new business win of Epic Canola, a JHB based company.
Commenting on the new business acquisition Justin McCarthy, Managing Director of TBWA\Hunt\Lascaris\Durban said: “As a full service agency we are able to offer effective creative and integrated brand communication solutions to business and brand challenges – and now more so than ever we are seeing digital and social media playing an increasingly important role in the mix. We are well positioned to deliver engaging digital solutions for our clients.”
aQuellé has launched into the digital space with Facebook and a new website designed to leverage the large number of events sponsored by the brand which has a strong outdoor presence. The aim is to connect like-minded outdoor and family orientated people to share experiences and engage with the brand and each other before, during and after the events.
Social media will allow aQuellé to amplify their reach and ensure they are part of their consumer’s lives for much longer periods. The activity launched with a simple game, challenging users to see how ‘fit their fingers are’ by emptying a bottle of aQuellé through rapid clicking of their mouse. Once the fingers have had a work-out it is time for the rest of the body! The campaign will be supported by an online media spend.
The social media strategy forms part of a larger integrated campaign – positioning aQuellé as water for all, an affordably priced product of the highest quality. The campaign thought: aQuellé – 100% For People launched in November with TV, radio and print.
“The aQuellé brand already has a powerful social life that we aim to harness further through digital. People love talking about their personal training, exercise and outdoor exploits – the conversation is happening and it’s rich with content opportunities. aQuellé will now become an integral part of this conversation with an opportunity to build and maintain long term customer relationships,” says Kevin Power, TBWA \ Durban Client Service Director and Head of Digital.
Who’s making moves
New juncture for Avusa Media LIVE
Avusa Media LIVE (AML) has recently multiplied the size of its network by combining online sales for the Interactive Junction portfolio with its own media titles. Popular portals CareerJunction, PropertyJunction, AutoJunction and Junction now form part of the AML bouquet of news and entertainment websites, which include TimesLIVE, SowetanLIVE, SportLIVE and Sunday World.
“The move is a strategic one for Interactive Junction Holdings, which is experiencing continual growth and expansion with the AML network,” says Kris Jarzebowski, CEO of Interactive Junction Holdings. “We are excited to see the results generated from the partnership.”
Effective Measure, the traffic measurement partner of the Digital Media and Marketing Association (DMMA), recently named CareerJunction an entrant in the Effective Measures Top 20 South African Websites of 2011 based on the high traffic numbers the website experiences on a monthly basis. This, together with the fact that the accumulated Junction portfolio sees on average 500,000 unique browsers per month, makes for a significant addition to the AML sales offering.
Commercial and Sales Manager for AML, Marc Hershowitz concludes: “The addition of Interactive Junction Holdings’ sites brings real substance to AML’s already significant product and brand offering, and we are proud to be representing such strong, standalone brands.”
FIVESTAR PR to tackle 2012 with strong client base
Proving once again that PR is all about good chemistry and relationships, backed up by excellence and service delivery, FIVESTAR PR has been contracted to continue representing each of its current hospitality clients for another year. In 2012 the Cape Town based boutique agency will further extend its PR and publicity services to current clients Singita Game Reserves, Steenberg Hotel & Vineyards, Fancourt and Mont Rochelle Hotel & Mountain Vineyards.
Owner-managed by Janie van der Spuy, the agency has found its niche over the past 13 years, specializing in privately owned, boutique properties, restaurants and vineyards at the upper end of the market. ‘Each of our clients are unique of course, but share some blue chip qualities – not the least being winning major international awards year on year. We are proud of our long term association with these strong brands and believe our success lies in always delivering more than we promise, and keeping our operation small, focused and personal – servicing only a handful of clients, and doing it really well.’
FIVESTAR PR has also successfully wrapped up its CSI project for the year, the Santa Shoebox Project, which once again exceeded all expectations with the collection of more than 70 000 gifts for underprivileged children
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