Property24 has made mobile more accessible to the country’s estate agents with the launch of their new free mobi-site service. All estate agents listed on the Property24.com site will now be able to communicate their offerings more effectively to a growing and increasingly engaged audience, with each office now eligible for a free mobi site on the Property24.com domain.
JP Farinha, Property24’s general manager, believes that this service, which isn’t currently offered elsewhere in South Africa, represents an excellent opportunity for estate agents to reach a significantly broader market.
“In spite of the exponential growth of mobile internet usage in South Africa over the past year, most estate agents still don’t have an easily accessible mobile presence,” explains Farinha. “Our aim in launching this service is to ensure that potential buyers are able to find any information they require irrespective of their location, and to help estate agents capitalise on valuable sales leads.”
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