Media Moves… TheMediaOnline’s weekly round up. Media Connection appoints Dawn Cameron as national sales and marketing manager. Claudia Henkel and Sorbet join forces. New AMASA committee and portfolios. New marketing manager at Silverstar Casina. Leibner takes on presidency of ABF Vital Support Fund. Sabio Communications scores Cryo-Save. AAA and DMMA bootcamp in May. All the moves in media.
Who’s moved where
The Media Connection appoints Dawn Cameron
Dawn Cameron has been appointed by The Media Connection, South Africa’s community radio advertising specialist, as national sales and marketing manager. She has vast experience in media ranging from outdoor, digital and print to compliment her radio knowledge.
Prior to joining The Media Connection Cameron gleaned valuable skills and
“Dawn is a dynamic self-starter with extensive experience in sales and marketing and we look forward to working with her as a dynamic part of The Media Connection’s team,” says Judy Milne, Director of The Media Connection.
experience as the national sales manager of Radio iGagasi 99.5FM, where she managed a local sales and marketing team in Durban, and worked closely with their sales house in Cape Town and Johannesburg.
“My priorities are to ensure positive change regarding the perceptions of community radio in the industry, encourage and create more opportunities to tap into the communities that The Media Connection represents, and to continue to deliver valuable return on investment to our advertisers and brands,” says Cameron.
2012/13 AMASA Committee and portfolios confirmed
The Advertising Media Association of South Africa (AMASA) has confirmed its 2012/13 committee. At its first group meeting, individual portfolios were assigned for the forthcoming year. Lyn Jones remains chairperson of the Johannesburg AMASA committee with Lea van Coller as her deputy.
“Our mandate is first and foremost to aid media education in every way that we can,” says Jones, “which is implemented through partner agencies, associations with bodies like the AMF and with the AAA School of Advertising. I’m excited to welcome the new committee on board and look forward to the fresh energy each person will be injecting into his or her portfolios.”
The new committee and their portfolios have been confirmed as:
– Lyn Jones, Continental Outdoor: Chairperson, Membership, the Roger Garlick Award and MDDA Workshop
– Lea van Coller; Ramsay Media: Deputy Chairperson, Monthly Forums, AAA, Workshop and the Annual Party
– Dustine Tobler, media consultant: Workshop, the Annual Party
– Wayne Bischoff, Habari Media: the Roger Garlick Award, the Annual Party
– Ryan Williams, Cinemark: ALP (AMASA Learnership Programme)
– Paul Clarke, Provantage: Workshop, the Golf Day
– Quinton Scholes, ABN 360: Monthly Forums, ALP
– Tania Barzu, Ads24: MDDA Workshop, the Annual Party
– Thabi Seekane, NAB: Website and Social Media
– AK Essop, The Citizen: the Golf Day, the Annual Party
– Michelle Randall, United Stations: AAA
– Gia Conte, Primall Media: AAA
– Karen van Wyk, ComutaNet: Workshop
New marketing manager for Silverstar Casino
Silverstar Casino announces the appointment of Thandekile Dlova as its new marketing manager. Dlova comes with extensive experience in the gaming industry having worked at Silverstar Casino for four years. Dlova will be responsible for the development, coordination and execution of strategies relating to brand, marketing, promotions, events, communications and relationship marketing to achieve business objectives.
“At Silverstar Casino we pride ourselves on being a dynamic and innovative leader in the entertainment and leisure industry and strive to always deliver on our brand promise,” says Shane Collinson, director of operations and complex general manager.
Dlova’s appointment comes at a time when we will be repositioning and refreshing our brand identity to further enhance our competitive edge. With this in mind, we look forward to having brand champion who understands the industry and client base to lead us on this exciting journey,” says Collinson.
“I’m excited about this extensive portfolio and the challenges it brings. The gaming industry is constantly changing making it vital to understand the needs of your customers and keep in touch with trends. I enjoy interacting with a variety of people and look forward to doing this in an industry which I am passionate about,” says Dlova.
New president for ABF Vital Support Fund
Alexander Leibner has taken on the role of president of the ABF Vital Support Fund with immediate effect.
“Durban-based Kerry Sandiford has served as the president of the ABF Vital Support Fund since August 2011, but felt that the distance between her physical location and the Johannesburg-based ABF executive committee was too great and that the critical executive role should be handled by a local person,” says the ABF’s Giles Shepherd.
Sandiford has thus taken on the role of vice president of the ABF.
“Sandiford has been a dedicated and loyal member of the ABF executive for many years. She has served for several years as the chairperson of the Durban Committee. It is a measure of her professionalism and sound judgment that she has made this change. It is an honour to have her continue her fantastic efforts in the capacity of vice president,” says Shepherd.
“Leibner brings his top skills and energy to the post, and we’re all looking forward to executing the new strategy,” he adds.
Who’s won what
Sabio Communications acquires Cryo-Save account South Africa
Sabio Communications has announced that it has acquired the Cryo-Save account. Cryo-Save South Africa is part of the Cryo-Save Group, Europe’s largest private human stem cell bank. There are six internationally accredited labs and Cryo-Save globally stores more than 200 000 samples.
“Sabio Communications is delighted to have acquired the Cryo-Save account,” says Samantha-Jane Robinson, account director at Sabio Communications. Cryo-Save is now part of the Sabio stable along with a variety of other brands in the FMCG industry. These brands include Scott’s Emulsions, Calpol, Baby Soft, Frisco, Huggies, Kleenex, and Kotex to name a few.
Who’s making moves
Job shadowing with AdReach
AdReach have reaffirmed their commitment to economic development by launching a job-shadowing programme in partnership with various participating organisations. This programme intends to provide a platform for young SCARC members to grow through exposure to various occupation and life situations.
During April 2012, ADreach hosted 15 of SCARC’s young members, from Grades 11 and 12, for a two-day job-shadowing programme. During that time they took on diverse half-day positions within the various departments of the company, including sales, production, warehouse, human resources, training and admin.
Together SCARC and ADreach have also implemented a special Grade 12 support program, through which the SCARC members who are completing their final year of school will receive such support services as supplementary educational programmes like extra English and maths lessons. In addition, these youngsters are offered psychometric testing to assist them with career choices.
Amazon Web Services opens Cape Town office
Amazon Web Services LLC (AWS), an Amazon.com company, have announced the launch of a new AWS Developer Support office in Cape Town. AWS Developer Support provides technical assistance for customers around the world as they build applications on top of AWS services such as Amazon Simple Storage Service (Amazon S3), Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database Service (Amazon RDS), Amazon DynamoDB, and Amazon CloudFront.
“Amazon has had a software development center in Cape Town for a number of years, and we’re delighted to bring new technical jobs to the region with the launch of the AWS Developer Support office,” said Brent Jaye, Director of AWS Developer Support and Customer Service. “Cape Town has proven to be a great location for finding the top talent we need to support the continued growth of our business.”
The AWS Developer Support team is expected to be in operation by mid-2012, and roles are currently available for support engineers, systems engineers, software developers and technical managers. The offices will join Amazon.com’s customer service operations. Those interested are encouraged to apply at //aws.amazon.com/careers/, and qualified candidates will be invited to participate in interviews on April 25.
AAA School of Advertising joins forces with DMMA to offer a Digital Bootcamp
As a partner to South Africa’s marketing and advertising sector, the AAA School of has partnered with digital guru Andrea Mitchell to bring to market a Digital Bootcamp.
Taking place in May this year, the Digital Bootcamp is presented by Mitchell and aims to provide an up-to-date understanding of the digital environment and to equip delegates with hands-on digital marketing and advertising skills. Beyond offering the course to students only, AAA has opened the workshop to individuals from all facets of the advertising and media world.
“AAA acknowledges the shortage of digital skills in the industry and has hence teamed up with Andrea Mitchell to bridge the gap. This bootcamp is a must and will be presented over two morning sessions,” says Anthea Whitehead, marketing faculty Head of AAA comments,
The Tuesday Morning Session covers topics including defining digital strategy, the difference between digital advertising and digital marketing, bought versus earned and owned digital channels, display: search and social (desktop and mobile).
This Digital Bootcamp session takes place at the AAA School of Advertising in Cape Town on 15 May 2012 from 8:30am – 1pm. The cost to attend is R500 per person.
The Thursday Morning Session explores display advertising banners, newsletters, sponsorships, promotional mailers, SEM and SEO – Search Engine Marketing versus Search Engine Optimisation, social media, ORM (Online Reputation Management) and measurement – how to track and measure digital marketing and advertising.
This session takes place at the AAA School of Advertising in Cape Town on 17 May 2012 from 8:30am – 1pm. The cost to attend is R500 per person.
Salon chain introduces fresh new Sorbet Events division
Sorbet, the national beauty salon chain, has launched an exciting new events management business called Sorbet Events with former Miss South Africa, Claudia Henkel, at the helm. This dynamic new division brings to market an innovative concept in eventing, born out of a need identified by the group for exclusive women-oriented events and event management services for functions aimed specifically at women.
Henkel says the new venture is a natural extension of Sorbet’s existing offerings. “We surveyed our 70 000 loyalty members and noticed a very real demand for events for women, whether getaway weekends, pamper sessions or ladies’ seminars. Our business is based on the premise of making women feel good about themselves – and we’re trusted by thousands of women across the country to do just that. Through Sorbet Events we’ll now be able to take that offering to an even wider market,” she explains.
The business specialises in the organisation and management of large- and small-scale events, including intimate baby showers, weddings, product and business launches, corporate seminars, golf days, corporate functions and specialised ladies’ events. The Sorbet Events team handles all aspects of the event, from basic elements like décor and food to entertainment, fashion shows and even choreography if necessary.
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