Design and advertising agency, Brand inc Sport, has given Orlando Pirates some major design collateral by creating massive 4m wall banners, stadium pillar wraps, and other branding that was situated strategically around the stadium. The branding screamed “Pirates Territory”. Based on Orlando Pirates FC’s 75th Anniversary, the black, white and red of the Buccaneers was also deployed in the Orlando Pirates FC change room, as well as the hospitality suite.
As Orlando Pirates FC fans left the stadium flush with the heady warmth of victory, Orlando Pirates Marketing Director, Nkosana Khoza, remarked, “The energy was already going to be there to start, but the added elements of such powerful branding only heightened the overall experience. Our supporters are proud supporters, and to give them that little extra ownership on the day with the stadium branding is so important.“
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