Media Moves… TheMediaOnline’s weekly round up that looks at all the moves in media. PHD goes large. New MD for Boomtown. Go4word staffs up. Lebogang Moche joins the Greatstock. InMobi adds a new VP of Global People Operations. TOTAL appoints GM of sales and marketing. Primedia Online to handle digital advertising for IPC Media. HKLM gets gold from green. Havas launches Citroen. Volcano wins BMW account for IT Fair. Creamer Media relaunches Research Channel.
Who’s moved where
This week’s BIG move: PHD pulls in some big fish, makes key appointments
With its new Johannesburg office running full steam and a global business association sealed, a new name and some key appointments made, strategic media planning agency, PHD South Africa (formerly page three media), has posted some major client gains in the past three months, bumping up its annual business by R20-million.
Cape Town based page three media, with billings totalling R1.4-billion, sealed a deal with London based PHD Worldwide recently and changed its name to PHD. Now with offices in Cape Town and Johannesburg, it is responsible for the African end of the business.
New client gains are: Canon South Africa, Sony Mobile Communications, Siemens, Puma and pest control business SC Johnson & Son.
‘We are thrilled with our new acquisitions across varying industry sectors and look forward to working closely with the teams and partnering them in growing their brands,’ says PHD MD Anne Dearnaley. ‘We are particularly excited about sharing our new proprietary tools with them, which will revolutionise the way their media strategy is planned.’
As is its practice, PHD will be working with a diversity of creative agencies across the different clients and, says Dearnaley, PHD has a senior strategist leading the teams working on all the business.
The company as also made some key appointments at the PHD Cape Town office and their new Johannesburg office.
Herman Redelinghuys has been made managing director of the Johannesburg office.
Kathryn Fabricius: media planner, Johannesburg
Sonica Franzoso: media planner, Johannesburg
Howard West: channel director ,Cape Town
Colleen Harrison: digital campaign manager, Cape Town
Shameisa Miller: media strategist, Cape Town
New MD for Boomtown
Boomtown Strategic Brand Agency has increased their national footprint with both the Johannesburg and Port Elizabeth office, thriving on new client wins and is continuing to grow its staff compliment. On the 1 June 2012 Wayne Harrison officially stepped in as the new managing director of the agency as founder Neil Hart stepped up as chairman focusing on the strategic business decisions.
Harrison, who has a long list of credentials having worked in the South African advertising industry since 1989 gaining experience in small, award-winning specialised brand agencies as well as large global networks, is set to combine his experience with the agency’s skill to create nationally recognised and award-winning campaigns.
“I’m excited to work with such a talented team of diverse experts. It gives me the opportunity to apply my multi-discipline brand building experience to collectively take Boomtown to the vanguard of our South African advertising and marketing industry,” said Harrison.
New staff for go4word
PR and communications Agency go4word has appointed social media manager Jacobus ‘Jakes’ van Eeden to its expanding team. In addition Lisa Sharland joins go4word as an account director.
Van Eeden studied BA Humanities, has an Honours in history and masters in International studies from Stellenbosch University. From a marketing background where he was the digital marketing manager for Origin Wines, Van Eeden has also been a staff writer for the tech publication Memeburn where his love for all things tech arose.
Lisa Sharland recently moved back to South Africa from London where she was managing creative media and PR campaigns for Orient Express as well as other key agency accounts including Samsonite, Global Blue, Past Times. Sharland has seven years valuable PR experience across a variety of consumer brands.
Go4word has also welcomed Samantha Bouwer to the Cape Town team from her hometown Port Elizabeth. Bouwer joined go4word in April as an account executive. Bouwer studied hotel management and public relations at Varsity College.
Lebogang Moche joins the Greatstock family
Lebogang Moche recently joined the Greatstock team as an account executive on various blue-chip accounts. Moche completed her studies at Vega and prior to joining Greatstock gained three years of experience at The Jupiter Drawing Room. Her expertise on client service and relationship management will be a great asset in assisting the media asset management processes.
“We are very excited to have Lebo on board and look forward to everything that she brings to the table,” says Margi Sheard, MD at Greatstock.
InMobi adds a new VP of Global People Operations
InMobi, the largest independent mobile advertising network, has announced the appointment of Monisha Tambay as VP of Global People Operations.
This is a newly created role at InMobi designed to develop a strategic approach to talent management at InMobi. The People Operations team will focus on fostering new talent at the company and provide continued support and development for InMobi’s employees as the company continues to expand rapidly.
Tambay’s previous experience includes senior roles at Hewitt Associates, StorageTek, Genpact and Subex Limited.
TOTAL appoints GM of sales and marketing
TOTAL South Africa has recently appointed Qetello Zeka as the company’s general manager of sales and marketing. Qetello previously worked for BP and held numerous executive positions such as head of fuel sales for South Africa and Botswana, Property Development, and the company’s Entrepreneurship Programme.
She has an LLB degree from the University of KwaZulu-Natal and brings with her a wealth of sales and marketing experience. She takes over from Craig Lourens who is leaving for Paris to take up a position in the AMO Commercial Development Department.
Who’s won what
Primedia Online to handle digital advertising for leading UK media house
With immediate effect, Primedia Online’s Dash of Lime will be representing all South African digital advertising inventory across IPC Media’s UK online properties.
The IPC media suite of sites are widely known to be some of the most content rich and engaging lifestyle channels in the UK. With sites focused on fashion and beauty, such as marieclaire.co.uk and instyle.co.uk, to music & entertainment, such as nme.com, advertising placed through Dash of Lime to these sites is ensured to reach quality consumer segments in an engaged environment.
Nick Bradley, commercial development director of IPC Media, explaining their decision to appoint Dash of Lime, said, “Having done a more than commendable job handling the digital ad sales of the major online assets within Primedia, along with their ability to reach over five million unique users, making them a leader when it comes to providing ad sales in South Africa, for us, the decision to go with Dash of Lime was both easy and obvious.”
Tanja Lategan, CEO of Primedia Online, on the signing of the deal said, “With the increased globalisation of where eyes are found on the web, the ability to ensure that your advertising is fully represented across not just ‘.co.za’ but the web in its entirety is key. With IPC Media reaching over 27 million users globally, and almost one million ad impressions available to advertisers in South Africa, this deal represents significant value and reach for South African advertisers. ”
HKLM gets gold from green
Following a four-way paid pitch involving the country’s top branding and retail design agencies, Nedbank has chosen HKLM to handle all of the group’s 3D design work.
The extensive contract includes the redesign and rollout of Nedbank’s national network of retail points of presence and will involve 3D elements including interior design, signage, displays and exhibitions.
HKLM’s strong creative pitch and its proven success with previous branding and communication projects for Nedbank clinched the deal, said Gary Harwood, director of HKLM. “It’s a tremendous honour and an affirmation of HKLM’s branding capabilities and we’re all very excited about taking our existing relationship with Nedbank to a new level.”
Je ne sais quoi! Havas Sports & Entertainment launches Citroën’s DS5
True to the spirit of Citroën’s ‘Creative Technologie’, Havas Sports & Entertainment conceptualised what has been hailed as an industry first, the DS5 Explore Challenge, to introduce Citroën’s flagship model to South Africa.
Havas Sports & Entertainment identified the opportunity to showcase the Eastern Cape’s wonderful tourism potential with the launch of the Citroen DS5, and brokered a partnership with the Eastern Cape Parks and Tourism Agency, which saw the DS5 Explore Challenge take in key tourist landmarks along the route.
Guests from the motoring and lifestyle media were provided with iPads and were guided through the route by a bespoke digital application, created by the agency, loaded onto the iPad. This also included a video briefing, featuring Citroën’s MD Didier Gerard and GM for marketing Grant Bowring, which replaced the business session, which is a norm with such launches.
Volcano wins BMW account for IT Fair
Following a week of award-winning stand and exhibition projects, through-the-line agency Volcano Group has won the pitch to produce the creative campaign, promotional collateral and AV requirements for the BMW South Africa stand at the BMW Group IT Fair to be held in Germany in October 2012.
The BMW announcement is well-timed, given Volcano’s recent project management and creative executions of two award winning stands at this month’s Builders Tradeshow and IISA Conference, for clients Dulux and Mutual and Federal respectively.
Who’s making moves
Creamer Media launches revamped Research Channel Africa
South African-based media group Creamer Media has relaunched its Research Channel Africa website with an enhanced search function, ensuring greater quality results.
Creamer Media CEO Kenneth Creamer explains that in the early 2000s the group decided to leverage the research and interactive abilities of the Internet by creating a product that allowed users to quickly access information from the large archive associated with the Engineering News and Mining Weekly publications.
“We archived all of our news articles, features, magazines back issues and research reports in one place and launched the Research Channel Africa website in 2002. Subscribers were then able to log on to the website and search for the information they required,” says Creamer.
In addition to all daily news reports and weekly features, the website allows subscribers to access research reports about specific mining and industrial sectors, videos, audio items, African country profiles, magazine back copies and an advanced search function.
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