World Wide Worx has introduced a new approach to testing usability in the digital world, unveiling an analysis tool called Webagility Vision, which uses both user experience and specialist tools and analysis to provide a benchmarked assessment of a web page, mobile app, mobi site or any other digital material.
The service uses cutting-edge eye-tracking tools that measure precisely how a user experiences a web site and mobile app or site. Based on the resultant analysis, sites or apps can be optimised on the basis of both best practice and practical outcome. This makes the tool ideal for both existing sites or apps and those under development.
While the established Webagility service evaluates a web site from a best practice perspective, the Vision tool has the effect of placing the site or app owner inside the heads of the audience, seeing through the eyes of the user, says Arthur Goldstuck, managing director of World Wide Worx. Not only is it in-depth, but also cross-platform, and is equally effective for web sites and for smartphone or tablet apps.
Webagility Vision is taking the best practice approach used in traditional web site analysis in South Africa and adding best experience, says Goldstuck. What goes where on a site or app is now well-understood by designers. But the users response to that practice is still a mystery and Webagility Vision unlocks the mystery.
The full service is geared towards corporate clients, but a scaled-down version is also available for a quick analysis of sites or apps under development.
Webagility Vision is the first in-depth, cross-platform digital analysis tool in South Africa, says Goldstuck. It can, for example, measure the effectiveness of a Facebook or Twitter presence at the moment of exposure to a visitor, compare it with that of competitors, and then provide a road map for enhancing its effectiveness.