The luxury market in South Africa and Africa is undergoing a radical shift due to the vision of two prominent and insightful businessmen who have acquired the rights for Africa to manage The Luxury Network International – the world’s leading luxury B2B affinity marketing, partnerships and events group with 17 international offices (including Johannesburg and Cape Town) and over 250 luxury brand members, growing by over 20 new companies per month around the globe.
Jeremy Nel, CEO of Luxury Brands, and business partner Xolisa Gaca, want to tap into the newly wealthy and emerging middle classes in Africa that are driving the formation of new businesses, with resultant increased savings and investment. Disposable income levels and consumer spending is also steadily on the rise. With a predominantly youthful demographic, the youth are looking for products that convey the right image, and follow the latest international trends including technology and clothing brands.
“In South Africa we will be bringing together a selection of the country’s finest luxury brands and high-end service providers to work together at senior director level for mutual business and client development,” says Nel.
“The response from the top end market in South Africa for our very unique affinity marketing, partnerships and events model has been overwhelming and we are in the process of meeting many new luxury brands and high end service providers who have formally applied to join our new network,” says joint MD Xolisa Gaca.
Leading providers of luxury goods are rapidly catching on and the New Luxury Network South Africa members already include: Aston Martin, Rolls Royce, PamGolding Real Estate, ExecuJet Aviation Group, Live Out Loud Magazine, McLaren, Sunseeker Yachts, Audi, BMW, Luxury Brands, SA Gold Coin Exchange, Mini and the Daytona Group, with three new inquiries being processed each week.
For more information on The Luxury Network, visit //www.theluxurynetworkinternational.com.
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