If broadband is so important that the South African government even has a policy framework for it, why do we feel held back? Why is the media, in particular, not enjoying a broadband feast? There’s a metaphor for that, writes Arthur Goldstuck.
Back in the 15th century, when sailors began exploring the world beyond their own continents, it took courage and expertise to navigate through the rough straits that often gave passage from a wild sea to a calm bay, or between clusters of rock that blocked such a passage. The metaphor it provided for summing up challenging times led to the cliché “dire straits”. Broadband in South Africa, and the ability of media to piggyback on broadband, finds itself wrestling with that precise metaphor right now.
Broadband itself is plentiful. We now have nine undersea cables connecting sub-Saharan Africa. By the end of 2012, these cables will have a total capacity of 22 Terabits per second – almost 300 times what we had just three years ago. A year later, that will go up to 35 Terabits per second.
Such numbers may mean little, but they spell out unlimited capacity relative to current needs. The undersea cables in effect represent an ocean of broadband plenty. They offer enough capacity to deliver high-definition TV to every HD TV set in South Africa, and to enable every South African to read digital versions of every magazine or newspaper they buy, in high resolution, on computers, tablets or smartphones.
But that, of course, is true only if you are on the ocean itself, plugged directly into its vast capacity. Between the ocean and the data sailors of today, the path becomes increasingly narrow. By the time it reaches its destination, the data has had to navigate across a patchwork of terrestrial networks, through the straits of Telkom-controlled connection territory and down the narrow pathways of yesterday’s access equipment.
One of the great media misunderstandings of the broadband dividend is that each new undersea cable will result in faster connections. But without faster modems, routers or access devices in the hands of consumers, no amount of submarine spaghetti can deliver a better media experience.
At least four bottlenecks bedevil the broadband future and keep us in the narrows. Some are being resolved right now, but others, like the ‘Ancient Mariner’ of Coleridge’s poem, will hang around and keep spoiling the party.
One bottleneck has disappeared: the scarcity of international bandwidth, as a result of a single undersea cable serving South Africa. That was the SAT3/SAFE cable, managed by Telkom and through which all broadband pricing and supply was constrained. Since the end of the cable monopoly, wholesale cost of broadband has fallen by as much as 90%.
The commonly-asked question, “when are we going to get cheap broadband” has an uncomfortable answer. We already have cheap broadband. It just hasn’t been passed on to the consumer. That isn’t quite true either, though. For many, while the cost of access hasn’t come down, the amount of data they get for the same money has increased dramatically. Shop around, is the broadband mantra right now for those who think they’ve seen no change.
The second bottleneck is the cost of local data. While they do go hand in hand with international data costs, the biggest barrier to entry now is the cost of subscribing or using data services. In the mobile arena, while you can buy 10GB of data from 8ta for R199 a month, or 4GB from Vodacom for R149 a month, that assumes you can afford to pay for a bundle upfront.
The average South African lower-income individual spends R100 a month on phone charges – largely on voice and SMS. Data use is coming strongly into play, but has to come out of that same R100 a month. The ad hoc cost of data in South Africa is still stuck at R2 per MB – the same level at which it has been since 2006. “Shall I make two phone calls or visit a web site?”; “One SMS or a little Facebook time?”
Visiting a media site is low on that particular agenda and means that developers are once again focusing furiously on reducing the byte size of their websites. That was a battle that we thought was over not long after the turn of this century.
The third bottleneck is the devices themselves. Computer and tablets still give the best experience of online media, regardless of your speed and regardless of how fervently you’ve convinced your friends an iPhone is as good as a computer for any purpose. The smartphone can be a great media consumption device, but it still has a screen measuring less than 5” across. In the case of the iPhone, it’s less than 4”. Only wishful thinking and an I-bought-it-so-it-must-be-perfect mentality allows for the current generation of phones and mobile browsers to be viewed as computer replacements.
The next generation of high-end phones is beginning to address this, most notably with the HTC One X and Samsung Galaxy S3, and potentially with the next iPhone – if it gives in to the consumer need for a larger screen. But high-end comes with high cost. These phones will not be in the hands of the mass market for many years to come. That means media will still have to invest in mobi sites and Java apps for feature phones for several more years, while doubling up on costs and effort with their smartphone apps.
The ultimate bottleneck, however, is the way the government thinks about broadband. Its Broadband Policy Framework sets a target of universal broadband access in South Africa by 2020. But the definitions contained within the framework make for fascinating – and dire – reading. Formulated while General Siphiwe Nyanda was minister of communications – that is, two administrations ago – they remain in place: 15% of households must be within 2km of a broadband access point, with broadband defined as speeds of 256Kbps.
Think about it: the lowest form of broadband on South Africa’s mobile networks, EDGE, theoretically offers speeds of up to 384Kbps – eminently qualifying for broadband status; Vodacom alone covers more than 81% of the population with its 3G network and even minnow Cell C covers more than 60%. Whoopee! We have universal access. Not only that, but we already had universal access, by definition, when General Nyanda signed off that document in 2010.
But that’s like saying the sea routes of the world were opened to every single individual in the western world in 1497, when Vasco da Gama found a sea route to India round the Cape of Good Hope, and Columbus had “discovered” the Americas.
That’s where broadband is right now in South Africa. The routes have been discovered, the early explorers have proved it’s possible, and the maps are clearly laid out. But the vast majority still have to navigate dire straits and squeeze their way through the broadband narrows before they reach a sea of media tranquility.
* Arthur Goldstuck is managing director of World Wide Worx, a market research company that focuses on technology trends in business and society at large, with a strong focus on internet and mobile technologies. Follow him on Twitter on @art2gee or at