Howzit MSN is partnering with Ad Dynamo to monetise its growing traffic in Nigeria following the successful extension of its brand from South Africa into the rest of sub Saharan Africa.
The two companies will be working together to sell premium advertising inventory that reaches Howzit MSN users in Nigeria to brands looking to address the country’s dynamic and fast-growing consumer market.
“Since launching our African channel, we have found a thirst for local content among users in East and West Africa, as well as other parts of the continent. As pleased as we are with the first year’s growth, we are only just getting started,” says Marcus Stephens, general manager at Howzit MSNA.
“With 46 million Internet users in Nigeria and 10 million in Kenya – numbers that are growing all the time – there is huge potential to expand in Africa and to provide a platform for brands that want to market their products and services to the continent’s fast-growing middle-class. We are looking forward to growing this footprint with Ad Dynamo in the months to come.”
Ad Dynamo uses its contextual advertising platform – serving more than a billion ads per month across over 28 000 websites – to target users with display advertising that benefits brands. The South African ad-serving company has an extensive footprint in Africa, which made it a natural choice as a partner for Howzit MSN.
Howzit MSN, owned by Kagiso New Media, is one of South Africa’s largest Web portals and the official South African partner for Microsoft’s MSN. The brand is quickly establishing itself with a major presence in the African digital publishing space and now reaches English-speaking readers and advertisers across the continent.
Microsoft is redirecting African traffic from its global MSN property to the Howzit MSN African channel , allowing users to find localised content across topics such as business, local and international news, travel, lifestyle and technology.
Since launching a dedicated African channel at the beginning of the year, the portal has amassed more than one million unique users and northwards of 18 million page views across the continent outside of South Africa. A substantial portion of the user base comes from Nigeria with a healthy portion from Kenya.