Advertising agency Black River FC was awarded the prestigious Black Eagle at last week’s Eagle Print Awards, hosted by Independent Newspapers. Awarded only eight times since 1996, the Black Eagle is a rare and sought after award, making this a major coup for the agency.
The winning campaign? Six print adverts for the 1st for Women Insurance campaign, “That’s why we insure women”. The campaign, which consists of these six award winning print adverts, as well as three television ads and a campaign of radio spots, shows men in various predicaments fuelled by bravado and testosterone-driven curiosity. Eagle Print Awards judges Matthew Bull and Eugene Cheong said the campaign offered a fun, fresh look at stereotypes and men’s sense of adventure, one that men would relate to and women would agree with.
The team behind the print campaign was Elena Ronca, account director; Suhana Gordhan, creative director; and creative team, Avish Gordhan and Mandie van der Merwe.
In addition to the Black Eagle, the team also won a Bronze Eagle for the Nando’s Diversity advert, which has been well received this year, winning a Loeries Grand Prix, a Gold Loerie and a Gold Pendoring for the Nando’s Last Dictator Standing advert in the TV and Film Communication category. It also took home Campaign Gold for the Nando’s vs Santam advert and a Silver Pendoring and Bronze Loerie for the Nando’s Diversity advert.
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